CHAPTER 3: MULTICULTURALISM

• MULTICULTURALISM - The concept is created when a set of belief and behaviors acknowledges and supports the existence of different communities within an organization or society and as a result, acknowledges and values its sociocultural differences and promotes and facilitates its continued participation within an inclusive cultural framework that empowers everyone within an organization or society.
• WAYS ON HOW TO BE MULTICULTURAL :

  1. LOOK AND LISTEN
  2. EMPOWER
  3. ACKNOWLEDE, ADAPT, ADOPT
  4. RESPECT
  5. NURTURE
• LOOK AND LISTEN - In any given situation, look at the total scenario in the workplace as there  may be underlying factors that can contribute to the appreciation of the cultural elements.
• EMPOWER - Learning does not happen only inside the classroom. Lifelong learning in various locations continues after graduation. There may be enterprise-based training that will be given to employees and these opportunities are highly encourage especially if essential (soft) skills in service training is provided.
• RESPECT - There is no superior or inferior culture. Tourism professionals should respect differences  and similarities among cultural elements as this becomes an exciting way to know more about colleagues and customer
• NURTURE - Tourism professionals should nurture themselves with new learnings and grow with the times as part of a changing mindset. Since some cultural elements may no longer be relevant to the times and thus may need to be updated. And some that are still relevant should be nurtured so that the distinct cultural elements of the region are still present.