ENG 5

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen
• Text


  Any "human-readable sequence of characters" that can form intelligible words
• Typeface


  Font, font type, type - refers to the representation or style of a text in the digital format, usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters
• Serif


  • Connotes formality and readability in large amount of texts, usually used for the body text of books, newspapers, magazines, and research publication, gives a classic or elegant look when used for title or heading
• Serif

  • Times New Roman, Garamond, Baskerville
• Sans Serif


  • Brings a clean or minimalist look to the text, used for clear and direct meaning of text such as road signage, building directory, or nutrition facts in food packages, gives a modern look and is used primarily in webpage design
• Sans Serif

  • Arial, Helvetica, Tahoma, Verdana, Calibri
• Slab Serif


  • Carries a solid or heavy look to text, can be used for large advertising sign on billboards
• Slab Serif


  • Rockwell, Playbill
• Script


  • Draws much attention to itself because of its brush-like strokes, must be used sparingly and not to be used in large body text, usually used in wedding invitation cards or other formal events
• Script

  • Edwardian (Edwardian), Vladimir (Vladimir), Kunstler (Kunstler)
• Decorative


  • Caters to a wide variety of emotions (celebration, fear, horror, etc) or themes (cowboys, circus, holidays, summer, kidide, etc)
• Decorative


  • Chiller, Jokerman, Curlz MT
• Emphasis


  • Importance or value given to a part of the text-based content, make the text bold, italicized, have a heavier weight, darkened or lightened, enlarged
• Appropriateness


  • How fitting or suitable the text is used for a specific audience, purpose, or event
• Proximity


  • How near or how far the text elements from each other, when two things are closely related, bring them close together
• Alignment


  • How the text is positioned in the page, left, center, right, or justified
• Organization


  • Conscious effort to organize the different text elements in a page, ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page
• Repetition


  • Consistency of elements, unity of the entire design, repeating some typefaces within the page
• Contrast


  • Creates visual interest, two elements are different from each other, white text on a dark background, large font with a small font, serif and sans serif, thin elements with wide elements, cool color and warm color
• JPEG (Joint Photographic Experts Group)


  Probably the most web friendly image format there is, great for images when you need to keep the size small, such as when you need to upload it online, if you don't mind compromising the quality of the image a bit, use JPEG
• GIF (Graphic Interchange Format)


  Out of the three formats, gif is the worst choice for web graphics, although file sizes are very small, and they load very fast, plus, if you want to add animation effects, use gif, also great for clip art
• TIFF (Tagged Image File Format)


  Best and only choice for professionals when images are intended for print, its ability to read CMYK and YcbCr color, plus its ability to store such high pixel intensity makes it the only choice for designers, photographers, and publishers
• PNG (Portable Network Group)


  Great for web graphics, if you want to keep the size small, but still retain the image quality, use PNG, also, if you want to use transparencies, the PNG is the format for you
• BMP (Bitmap Image File)


  These files are large and uncompressed, but the images are rich in color, high in quality, simple and compatible in all Windows OS and programs, BMP files are also called raster or paint images
• Line


  • Describes a shape or outline, create texture and can be thick or thin, may be actual, implied, vertical, horizontal, diagonal, or contour lines, has organic and geometric lines
• Shape


  • A geometric or organic area that stands out from the space next to or around it, or because of differences in value, color, or texture
• Value


  • The degree of light and dark in a design, contrast between black and white and all the tones in between
• Texture


  • Way a surface feels or is perceived to feel, illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Color


  • Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue), used for emphasis, or may elicit emotions from viewers
• Form


  • A figure having volume and thickness, an illusion of a 3-dimensional object can be implied with the use of light and shading, can be viewed from many angles
• Consistency


  • Consistency of margins, typeface, typestyle, and colors is necessary, especially In slide presentations or documents that are more than one page
• Center of Interest


  • An area that first attracts attention in a composition, important objects or elements in a composition, can be achieved by contrast of values, more colors, and placement
• Balance


  • Visual equality in shape, form, value, color, etc, can be symmetrical and evenly asymmetrical and unevenly balanced
• Harmony


  • Brings together a composition with similar units, harmony is similar to unity
• Contrast


  • Offers some change in value creating a visual discord in a composition, shows the difference between shapes and can be used as a background to bring objects out and forward in a design, can also be used to create an area of emphasis
• Directional Movement


  • A visual flow through the composition, can be the suggestion of motion in a design as you move from object to object by way placement and position
• Rhythm


  • A movement in which some elements recur regularly, like a dance, it will have a flow of objects that will seem to be like the beat of music
• Perspective


  • Created through the arrangement of objects in two-dimensional space to look like they appear in real life, learned meaning of the relationship between different objects seen in space
• Dominance


  • Gives interest, counteracting confusion and monotony, can be applied to one or more of the elements to give emphasis