Evaluation

• Classic studies

  • Many studies are culturally biased
  • Asch and milgram used American men
  • Replications of these studies in diff countries gave diff results
• Counterpoint to classic studies

  • time of increased media globalisation, the individualistic- collectivis distinction no longer applies
  • tokano and Osaka fond 14/15 studies that compared us and japan found no evidence of I and C.
• cultural. psychology

  • the study of how people are shaeped by their cultural experience
  • cultural psychologists aim to avoid ethnocentric assumptions by taking an emic approach
  • this is often alnside local researchers
  • so modern pp aware of cultural bias and aiming tp remov e