A01

• Social Support

  Pressure to conform is at its most powerful when the group is ‘unanimous’, as well as pressure to obey is most powerful when

  everyone obeys the figure of authority. A dissenter is one person in a group who resists the pressure to conform or obey, which helps

  others do the same. These people act as models to show that resistance to social influence is

  possible by demonstrating how to resist as well as demonstrating the consequences of resisting.
• Locus of Control 


  Locus of control (LOC)if individuals feel that they have control over the events in their lives. Those with an internal LOC believe they can

  control the events in their life, events are a consequence of their own ability and effort ARE MORE LIKELY TO RESIST SOCIAL INFLUENCE

  Those with an external LOC believe:

  Events are out of their control and ‘just happen’ Determined by external factors such as friends or

  luck ARE LESS LIKELY TO RESIST SOCIAL INFLUENCE