MIL

• Communication


  The process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures
• Information


  Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols
• Media


  Channels/mediums or ways we use to transmit or communicate messages; communication tools
• Technology


  Application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment
• Literacy


  The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts
• Media Literacy


  The ability to access, analyze, evaluate, and communicate information in a variety of forms
• Information Literacy


  The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats
• Technological Literacy


  The ability of an individual to responsibly, appropriately, and effectively use technological tools
• Media and Information Literacy


  The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens
• Evaluating Information


  1. Task definition = knowledge

  2. Information seeking Strategies = Sources

  3. Location and access = sources

  4. Use of information = benefit

  5. Synthesis = comprehension

  6. Evaluation = worth
• Media Evolution Timeline


  • Pre-Industrial Age (Before 1700s)
  • Industrial Age (1700s-1930s)
  • Electronic Age (1930s-1980s)
  • Information Age (1900s-2000s)
• Pre-Industrial Age (Before 1700s)


  • Cave paintings
  • Papyrus (Egypt)
  • Clay tablets (Mesopotamia)
  • Acta Diurna (Rome)
  • Dibao (China)
  • Codex (Mayan Region)
  • Printing press using wood blocks
• Industrial Age (1700s-1930s)


  • Printing press for mass production
  • Newspaper production
  • The London Gazette (1665)
  • Typewriter (1800)
  • Telegraph (1840s)
  • Telephone (1876)
  • Moon pictures (1890)
  • Sound film (1894)
  • Punch Cards (1890s - 1930s)
• Electronic Age (1930s-1980s)


  • Transistor Radio (1950s)
  • Commercial Television (Early to mid 1940s)
  • Large electronic computers (late 1940s - to early 1950s)
  • Mainframe Computer (1960s)
  • Personal computers (late 1960s)
  • Overhead Projectors (OHP) (late 1950s, early 1960s)
  • LCD Projectors (mid to late 1980s)
• Types of Media


  • Print Media
  • Broadcast Media
  • Digital/New Media
• Print Media


  Consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
• Broadcast Media


  Reaches target audiences using airwaves as the transmission medium (radio and television)
• Digital/New Media


  Integration of technologies emerging on one digital platform to organize and distribute content
• Media Convergence


  The merging of different equipment and tools for producing and distributing news through digitization and computer networking
• Trends in Media


  • Wearable technologies like smart watch, 3d or virtual reality
• Different Media Sources


  • Indigenous Sources
  • Library Sources
  • Internet Sources
  • Primary Sources
  • Secondary Sources
  • Tertiary Sources
• Indigenous Sources


  Includes local knowledge shared within a society and culture (UNESCO). This kind of knowledge is not universal
• Indigenous Sources


  • Rituals
  • Agriculture
  • Music
  • Dances
  • Literature
• Library Sources


  The library is not a luxury, but one of the necessities of life. (Henry Ward Beecher)
• Importance of Libraries


  • Facilitators of Information
  • Custodians of National and Cultural Riches
  • Innovators of Information-seeking Practices
  • Facilitators of other activities
• Internet Sources


  A global network providing a wide variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols
• Primary Sources


  • Artifacts
  • Audio Recordings
  • Diaries
  • Interviews
  • Letters
• Secondary Sources


  • Biography
  • Commentaries
  • Criticisms
  • Histories
  • Editorial
• Tertiary Sources


  • Almanacs
  • Biography
  • Dictionaries
  • Encyclopedia
  • Directories
• Criteria for Evaluating Information

  • Reliability of Information
  • Accuracy of Information
  • Value of Information
  • Authority of the Source
  • Timeliness
• Reliability


  Free from personal bias, backed up with evidence, Trustworthiness of source, Consistency of data
• Accuracy


  Measurable facts, Objectivity of content, Closeness to actual data, Purpose of information
• Value


  Aids in making and improving decisions
• Authority of Source


  Established expertise on the subject matter, .com, .org, .gov, .edu
• Timeliness


  Relevance of information
• People in Media


  • Print
  • Broadcast
  • Photo
  • Multimedia Journalists
• People as Media


  • Opinion Leaders
  • Citizen & Social Journalists
  • Crowdsourcers
• Benefits of being a Media and Information Literate Individual


  • Improve Quality of life
  • Greater Political Participation
  • Better Economic Opportunities
  • Stronger Professional Networks
  • Improved Learning Environment
  • More Cohesive Social Unit
• Media Messages


  Pieces of information sent from a source to a receiver that may arouse different ideas or messages
• Media and Information Seekers

  • Producers
  • Audience
  • Other Stakeholders