The process of systematically selecting individuals, units, or settings to be examined in your study
Sampling
Helps you select the right participants for your study and draw conclusions about the population where the selected samples belong
Considerations for sample size in qualitative research
No fixed rules
Researcher's judgment
Data saturation
Data saturation
A point reached when the data are sufficient that additional data will no longer affect the patterns observed
Qualitative research usually utilizes a smaller sample size
Suggested number of participants in a qualitative study
10 to 30 people
Until data are saturated
Non-probability sampling types
Purposive/Criterion-based sampling
Quota sampling
Snowball sampling
Convenience sampling
Purposive/Criterion-based sampling
Participants are selected using predetermined criteria related to your research questions
Quota sampling
Involves selecting subjects from a larger group with each member given an equal chance to be selected
Snowball sampling
Identifying a member of the targeted population and asking them to identify other members with relevant characteristics
Convenience sampling
Selection of participants based on ease of finding them, considered the weakest rationale and lowest credibility
Data collection
An activity where the researcher obtains relevant information to address the study's research questions or objectives
Triangulation
Qualitative research typically uses multiple sources of evidence or methods in data collection
Reliability
Consistency of the results with the data, getting the same findings from various data sources
Validity
Data's ability to address the research questions or objectives of a study
Data collection methods
Observation
Interview
Focus group discussion
Document analysis
Research instruments
Tools used in collecting data in qualitative studies, also known as guides, containing topics or questions to be covered
Be cautious in using documents as they may not fully reflect reality
If the data can be obtained through documents, archival records, or direct observation, interviews become optional
The main function of interviews is to triangulate or cross-validate data
Data collection tips
Seek consent from participants
Have two or three observers for participant observation
Ensure confidentiality of data
Types of data
Primary data (gathered directly from participants)
Secondary data (collected by someone besides the researcher)
Data collection procedure
A section in the methodology that details the specific steps the researcher took to gather the needed data
Guidelines for data collection procedure
Discuss how participants were informed and consent obtained
Specify the person/s who collected the data
If applicable, discuss training or orientation sessions for data collectors
Name the place where data were collected
Discuss the method of recording the interview or observation
Explain how the actual data collection was conducted
State whether participants received an incentive or not
Data analysis
The process of transcribing, examining, classifying, tabulating, testing, and recombining data to make conclusions about findings or understand a phenomenon
Coding
A method used in qualitative data analysis to categorize data and make sense of the concepts emerging from them
Data analysis guidelines
Keep research problems and questions in mind
Conduct a pilot test
Transcribe data and ensure reliability through interceding
Conduct initial tabulation and analysis
Decide on level of analysis
Decide on how to handle outliers and irrelevant information