Technique of gathering data whereby you personally watch, interact, or communicate with the subject
Casual observation
Observing the right thing at the right place and also at the right time by a matter of chance or by luck
Scientific observation
Involves the use of the tools of measurement
Natural observation
Observing the behavior in a normal setting, no efforts are made
Subjective observation
Observation of one's own immediate experience
Objective observation
Observation of the activity of any type of operation that is being observed
Direct observation
Straightforward as compared to indirect observation
Indirect observation
Studies the recording by some other means like photographic or electronic
Participant observation
Interact with participants and became part of their community
Non-participant observation
No participation of the observer in the activities of the group takes place, no relationship between the researcher and the group
Structured observation
Works according to a plan and involves specific information about the units that are to be observed
Unstructured observation
Observer has the freedom to note down what seems correct and relevant
Controlled observation
Observations made under the influence of some external forces, rarely lead to improvements
Uncontrolled observation
Made in the natural environment and reversed using to the controlled ones
Covert observation
Researcher pretends to be an ordinary member of the group and observes in secret
Overt observation
Researcher tells the group s/he is conducting research
Interview
Qualitative research technique, conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea or situation
Interview formats
Structured interview
Unstructured interview
Semi-structured interview
Structured interview
Series of pre-determined questions that all interviewees answer in the same order, data analysis usually tends to be more straightforward
Unstructured interview
Usually the least reliable because no questions are prepared, and data collection is conducted in an informal manner with a high level of bias due to the differences in the formulation of questions
Semi-structured interview
Components used to prepare a set of same questions, additional questions might be asked (Follow-up question)
Survey
Assess thoughts, opinions, and feelings, necessary to pilot test the survey on a sample of your target group
Data collection methods in survey
Self-completion survey
Interviewer-based survey
Self-completion survey
Via email, mail, internet, or SMS, the least expensive, widespread sample, allow respondents time to consider their answers, eliminate interviewer errors, disadvantage potentially high non-response
Interviewer-based survey
Face-to-face or telephone surveys, generally allow more data to be gathered, can include the use of more complex questionnaires, reduce non-response by answering respondents' queries or concerns, face-to-face more expensive than other methodologies
Types of Observation:
Natural observation
Subjective observation
Objective observation
Direct observation
Indirect observation
Participant observation
Non-Participant observation
Structured observation
Unstructured observation
Controlled observation
Uncontrolled observation
Covert observation
Overt observation
Observation method
Judgements based on perceptions, the same event occurring in the environment will be perceived differently by different people
Selecttheresearchsite
The site where you can best understand your central phenomenon or topic being studied
Gaining access through letter of consent (prerequisite first step)
Develop observational protocol
Method used for recording observation notes
Descriptive - those about what happened
Reflective - learning based on what have been observed
Determine your role
Will you be a participant observer or non-participant observer?
Record field notes
Record what you observe using your five senses
Observation should be arranged chronologically in order
Slowly withdraw
Slowly withdraw by thanking the participants for their time