Planning and managing the online distribution of hotel room availability and room rates on distribution channels like online travel agents
Online Travel Agency (OTA)
An online platform that sells services related to travel and allows its users to directly book hotels, flights, cars, tours, etc.
Global Distribution System (GDS)
A worldwide reservation system that acts as a conduit between travel bookers and suppliers, such as hotels, other accommodation providers and other travel related services
Main 'big three' legacy GDS systems
Amadeus
Travelport (that owns systems Galileo, Worldspan and Apollo)
Sabre
Metasearch Engine
Tools that sendsearch queries to many different sources, aggregate results, and organize them in a ranked list
Vacation rental or short-term properties
Accommodations that travelers can rent on a short-term basis, ranging from high-end luxury properties to spare bedrooms in other people's apartments, including homes, condos, villas, apartments and even tents, yurts and boats
Social media is a growing trend for hotels to engage directly with guests and drive direct bookings
Central Reservation System (CRS)
A computerized system that maintains a hotel's room availability, rates, guest information, payment processing, and hotel information all in one place
Popular CRS systems
Opera
eZee FrontDesk
MSI CloudPM
Front Office
The nerve center of a hotel, responsible for reservation, guestservice, check-in, check-out, telephone, finance & cashiering, foreign exchange, room assignment, inquiry etc.
Reservation Process
1. Determiningavailability
2. Obtainingreservation information
3. Acknowledging the reservation
4. Cancelingreservation
Who makes the reservation
Firstperson contact (initiated by the guest)
Secondperson contacts (made by a friend, associates, relatives or Travel Agent)
Thirdperson contacts (reservations made without a specific guest in mind usually using room blocks)
Denying a reservation
Inform the client/guest immediately, suggest alternatedates, types of rooms and rates, or try to find a room at an affiliate or neighboring hotel
Accepting a reservation
Obtain information on reservation card including essentialinformation (arrival/departure dates, number of nights/persons/rooms, type of rooms, price, guest identification) and non-essential information (estimated time of arrival, special requests, discounts/affiliations, smoking preferences)
Quality of reservation
Non-guaranteed / regular
Guaranteed reservation
Permanent reservation
Confirmed reservation
Telephone Exchange
A separate section in large hotels responsible for handling all telephone communications, as phone operators can build or destroy the hotel's image and reputation depending on their voice, volume, language and disposition
Types of telephone systems
PBX (Private Branch Exchange)
PABX (Private Automated Branch Exchange)
VoIP (Voiceover Internet Protocol)
Online is the new offline for hotel payments
Contactless payments aren't just a fad
Convenience is the new luxury for hotel payments
Cash is no longer king, debit cards are the new king
Fraud and chargebacks are on the rise for hotel payments
Key players in hotel payment processing
Issuing banks
Receiving banks
Payment networks
Payment processors
Payment gateways
Main payment methods
Debit card
Credit card
Cash
Mobilewallet
Virtualpayment
Issuing bank
The bank that issues the credit card and initiates the transaction, and transfers the payment
Receiving bank
The hotel's bank, which receives the funds from the issuing bank and deposits them into the hotel's bank account
Payment networks
Intermediaries between the issuing bank and the receiving bank, e.g. Visa, Mastercard, American Express, Discover, Alipay, WeChat
Payment processor
Provider of the hardware and software needed to process payment transactions and facilitate the transfer of funds
Payment gateways
For online payments, the entity that collects credit card information and transfers it securely to the payment processor
Main payment methods
Debit card
Credit card
Cash
Mobile wallet
Virtual payment
How hotel credit card processing works
1. Guest presents credit card
2. Employee asks guest to tap/swipe card
3. Payment processor sends authorization request to customer'sbank
4. Bank sends authorization code
5. Guest's bank transfers payment to hotel's merchant account
Card-present (CP) transactions
Transactions where the customer and their credit card are physically present at the business and pay by inserting their chip (and entering PIN if required)
Card-not-present (CNP) transactions
Transactions where customers are not physically present at the business, including online and MOTO (mail-order/telephone order) payments
Contactless payments
Transactions where customers are present but do not physically interact with the payment terminal, holding their card or smartphone over the reader
Mobile wallet or e-wallet
An application that stores payment method information on a mobile device, allowing contactless payments
Virtual credit card (VCC)
A temporary credit card number issued by a bank, allowing online payments without revealing actual card details
Point of sale (POS)
The place where a payment transaction is processed, such as a cash register or computer terminal
Point ofinteraction (POI)
A payment device that "interacts" with the cardholder's card through a magnetic stripe, chip, or mobile app
Cash payments have abdicated the throne, falling to what percent?
20.5 % in 2020
POS system
A system that can be used to conduct retail transactions, processing payments and providing additional features