Advertising

• Marketing


  The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives
• Advertising


  The paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
• Marketing and advertising are not the same thing
• 3C's of Marketing


  • Company
  • Competitor
  • Customer
• Company


  The one responsible to earn profit for the business
• Competition


  The company must always be aware that there are competitors in the market. The competition can either be direct or indirect.
• Customer


  The customer should be the center of all the marketing efforts of the company. The company's responsibility is to satisfy the needs and wants of the market.
• Two major factors in marketing

  • The recruitment of new customers
  • The retention and expansion of relationships with existing customers
• The four P's


  • Product
  • Pricing
  • Promotion
  • Placement or Distribution
• Product


  The actual good or service, and how it relates to the end user's needs and wants
• Pricing


  The process of setting a price for a product, including discounts
• Promotion


  The communication between the seller and the consumers, for example advertising, sales promotion, publicity and personal selling
• Placement or Distribution


  The process of how the product gets to the customer; for example, point of sale placement or retailing
• Additional three P's


  • People
  • Physical Evidence
  • Process
• People


  The employees, customers or those who are directly or indirectly involved in consuming or producing the goods or services
• Physical Evidence


  The facility design, equipment for signage
• Process


  The flow of activities or steps and level of customer's involvement
• Purpose of Advertising


  • To promote ideas about goods and services
  • To create interest in goods and services
  • To create awareness about goods and services
  • To create sales
• Roles of Advertising


  • Marketing Role
  • Communication Role
  • Economic Role
  • Societal Role
• Marketing Role


  The process a business uses to satisfy consumer needs and wants through goods and services
• Communication Role


  Advertising is a form of mass communication
• Economic Role


  Improves standard of living and the economy by generating material consumption
• Societal Role


  Informs us about new and improved products, teaches us how to use these innovations, etc.
• Functions of Advertising


  • Social Function (Non-Commercial Advertising)
  • Psychological Function
  • Economic Function
• Social Function


  The main goal of non-commercial ads is not to sell a product or services but to raise awareness about an issue, collect funds for a cause, or promote an idea
• Psychological Function


  The psychology of advertising focuses on building empathy towards a product or service to help you become more inclined to buy or use it
• Economic Function


  Companies spend money on advertising because it increases sales of existing products, helps grow adoption of new products, builds brand loyalty, and takes sales away from competitors
• Types of Advertising


  • Informative Advertising
  • Persuasive Advertising
  • Comparative Advertising
  • Reminder Advertising
  • Reinforcement Advertising
• Informative Advertising


  Ads that use information instead of emotion to appeal to potential customers. These advertisements usually include facts about a product that highlights its features.
• Persuasive Advertising


  Form of product promotion that seeks to persuade a potential customer to purchase a specific product.
• Comparative Advertising


  A marketing strategy in which a company's product or service is presented as superior when compared to competitors.
• Reminder Advertising


  Reminder advertising is one of the most traditional and powerful methods of promoting an existing brand, maintaining the long product life cycle, and retaining your loyal customers for the years to come.
• Reinforcement Advertising


  Assure current purchase that they have made the right choice.
• Advertising is just a single strategy that falls under the marketing umbrella
• Marketing also encompasses a ton of other strategies with the goal of getting the word out about your business (like content marketing, sales presentations, brochures, and podcasting)
• Marketing


  The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives
• Advertising


  The paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
• Marketing and advertising are not the same thing
• 3C's of Marketing


  • Company
  • Competitor
  • Customer
• Company


  The one responsible to earn profit for the business