The value of the current account on the balance of payments. A positive value indicates a surplus, whilst a negative value indicates a deficit.
The UK has a relatively large trade deficit, which reduces the value of AD.
During periods of economic growth, when consumers have higher incomes
There is a larger deficit on the current account.
When consumers increase their spending
They consume more domestic products as well as more imports.
During periods of economic decline, real incomes fall
This has historically led to improvements in the UK's current account.
A depreciation of the pound
Imports are more expensive, and exports are cheaper, so the current account trade deficit narrows.
Depreciations make the currency relatively more competitive against other currencies.
If the pound depreciates against the dollar or euro
It is likely to have a more significant effect, than a currency which is not from one of the UK's major trading partners.
If demand for UK exports is price inelastic
Exports will not increase significantly, and the value of exports will decrease.
A decline in economic growth in one of the UK's export markets
There will be a fall in exports.
The UK's largest export market is the EU.
If the EU faces an economic downturn
Demand for UK goods and services will fall, since consumers in the EU are less able to afford imports.
Protectionism
The act of guarding a country's industries from foreign competition. It can take the form of tariffs, quotas, regulation or embargoes.
If the UK employed several protectionist measures
The trade deficit will reduce because the UK will be importing less due to tariffs and quotas on imports to the UK.
However, since protectionism leads to retaliation, exports might decrease too, which undoes the effect of reduced imports.
Factors that can increase a country's competitiveness and exports
Being innovative
Having higher quality goods and services
Operating in a niche market
Having lower labour costs
Being more productive
Having better infrastructure
Trade deals and being part of trading blocs can influence how much a country exports. This either opens up a country to, or closes a country from, significant export opportunities.