traditional type of research; purpose is to investigate cause and effect relationships among variables; experimental vs control groups; each group of participants receives a different treatment; always involves manipulation of the IV
3 criteria for cause and effect
the cause must precede the effect; the cause and effect must be correlated with each other; the correlation between cause and effect cannot be explained by another variable; if the condition is necessary and sufficient to produce the effect, then it is the cause
internal validity
did the treatments (IV) cause the change in the outcome (DV)
external validity
to what populations, setting, or treatments can the outcome be generalized
internal/external validity trade-off
increase internal validity at the expense of external
real randomization; matched pairs (not groups); randomizing treatments or counterbalancing
threats to external validity
reactive or interactive effects of testing; interaction of selection biases and treatment; reactive effects of experimental arrangements; multiple-treatment interference
reactive or interactive effects of testing
pretest may make participants sensitive to treatment
interaction of selection biases and treatment
treatment may work only on participants selected on specific characteristics
reactive effects of experimental arrangements
setting constraints may influence generalizability
multiple-treatment interference
one treatment may influence the next treatment (ex: different types of stretching= cumulative effect)
ways to control threats to external validity
selecting from a larger population for participants, treatments, situations; ecological validity
ecological validity
does the setting capture the essence of the real world; people react differently in different settings
pre-experimental design
weak experimental designs in terms of control; no random sampling; threats to internal and external validity are significant problems; many definite weaknesses; ex: one-group pretest/posttest design
true experimental design
best type of research design because of their ability to control threats to internal validity; utilizes random selection of participants and random assignment to groups; ex: pretest/posttest control group design
quasi-experimental design
lack either random selection of participants or random assignment to groups; lack some of the control of true exp designs, but are generally considered to be fine; ex: nonequivalent group design
methods of control
physical manipulation; selective manipulation= matched pairs and counterbalanced; statistical techniques
matched pairs design
participants matched according to some key variable then randomly assigned to treatment group (ex: male/female to make sure same # in each group)
block design
extension of matched pairs to 3 or more groups; ex: grade in school
counterbalanced design
all participants receive all treatments but in different orders; to avoid fatigue effect and practice effect
common sources of error
many possible sources of error can cause the results of a research study to be incorrectly interpreted; threats to the validity of a study
specific type of reactive effect in which merely being a research participant in an investigation may affect behavior
placebo effect
participants may believe the experimental treatment is supposed to change them
rating effect
Halo; overrator; underrator; central tendency= people tend to be in the middle (not extremes)
experimenter bias effect
single vs double blind
halo effect
people rating tend to stick to the same numbers
descriptive research
experimental research focuses on future; descriptive research is focused towards the present= gathering info and describing the current situation; may or may not involve hypothesis testing; are not manipulating a variable
questionnaires
determining objectives; delimiting the sample (describing)= most common; constructing the questionnaire