RM key terms

Cards (28)

  • which type of data is usually gathered from a questionnaire?
    Quantitative
  • which type of data can be gathered by asking open ended questions?
    Qualitative
  • which research method uses questionnaires to gather qualitative data on a large scale topic?
    Survey
  • Which research method involves participants answering a list of questions either online or on paper?
    questionnaire
  • which type of interview involves the researcher asking all of the respondents exactly the same questions in the same way?
    structured interview
  • which interview is more like a conversation as it is so in-depth?
    unstructured interview
  • which type of interview has less flexibility than an unstructured interview and less rigidity structured interview?
    semi structured interview
  • which research method encourages a group of people to discuss an issue?
    focus groups
  • in which type of research method of the research should become a member of the group being studied as much as possible?
    participant observation
  • which type of research method involves the researcher being with the group but not part of it?
    non participant observation
  • why type of participant observation is conducted secretly?
    covert
  • which type of participant observation is conducted openly?
    overt
  • what name is given to any research used by a study that was not created for the study and came from another researcher?
    secondary resources
  • which secondary source is the most widely used in sociological research conducted by positivists?
    official statistics (ONS)
  • What is the name of the list of all the members of the target population?
    sample frame
  • which type of sample means that each member of the target population has exactly the same change of be picked and is similar to a lottery system?
    random sample
  • which type of sampling divides the target population into categories and then samples each category separately?
    stratified sampling
  • which type of sampling method is used by market researchers who collect data in public places such as shopping centres?
    quota sampling
  • What needs to be considered before any research study in order to safeguard the participants of the research?
    ethics
  • which ethical issue focuses on ensuring participants are aware of the research taking place and give their permission for it to happen?
    consent
  • which term describes when researchers make use of more than one method to collect the data in order to compare the different types?
    triangulation
  • which research approach favours quantitative data?
    positivism
  • Which research approach favours qualitative data?
    interpretivism
  • which key term describes the extent to which a sample can be said to reflect the social characteristics of the target population from which it is drawn?
    representativeness
  • if a research study is repeated and a similar results are recorded this means the data is what?
    reliable
  • if data is said to be genuine and measures what it claims to be measured it is known as?
    valid
  • which term describes where data obtained from a small group of people can be applied to a whole population?
    Generalisability
  • which key term is concerned with the bias in order to ensure that personal values/beliefs do not affect how the data is measured?
    objectivity