Module 8 Communication Process

• Communication


  Act or process of receiving and transmitting messages and that messages are correctly received and understood
• Importance of Communication


  • Increased efficiency in new technologies and skills
  • Improved quality of products and services
  • Increased responsiveness to customers
  • More innovation through communication
• Communication


  Act or process of receiving and transmitting messages and that messages are correctly received and understood
• Dangers of Ineffective Communication

  • Organizational performance suffers and any competitive advantage the organization might have is likely to be lost
• Importance of Communication


  • Increased efficiency in new technologies and skills
  • Improved quality of products and services
  • Increased responsiveness to customers
  • More innovation through communication
• Types of Communication


  • Internal Communication
  • External Communication
• Dangers of Ineffective Communication

  • Organizational performance suffers and any competitive advantage the organization might have is likely to be lost
• Types of Communication


  • Internal Communication
  • External Communication
• Internal Communication


  Communication within the organization
• Internal Communication


  Communication within the organization
• Internal Communication


  • Bulletin boards
• External Communication


  Communication between the organization and the people outside the organization
• Internal Communication


  • Bulletin boards
• External Communication


  Communication between the organization and the people outside the organization
• External Communication


  • Emails, letters, etc.
• Phases of Communication Process

  • Transmission Phase
  • Feedback Phase
• External Communication


  • Emails, letters, etc.
• Phases of Communication Process

  • Transmission Phase
  • Feedback Phase
• Transmission Phase


  Dissemination of information, the information is transmitted to one or more people
• Transmission Phase


  Dissemination of information, the information is transmitted to one or more people
• Feedback Phase


  Common understanding is assured, the sender knows the receiver has understood the message
• Feedback Phase


  Common understanding is assured, the sender knows the receiver has understood the message
• Elements of Communication Process

  • Sender
  • Encoding
  • Message
  • Medium or Communication Channel
  • Receiver
  • Decoding
  • Feedback
• Elements of Communication Process

  • Sender
  • Encoding
  • Message
  • Medium or Communication Channel
  • Receiver
  • Decoding
  • Feedback
• Sender


  They are also known as Idea Generator or Primary Source, they conceptualize the idea and decide what to communicate, encode the message, and transmit it
• Sender


  They are also known as Idea Generator or Primary Source, they conceptualize the idea and decide what to communicate, encode the message, and transmit it
• Encoding


  Sender begins with the encoding process using certain words or non-verbal methods to translate the information into a message
• Encoding


  Sender begins with the encoding process using certain words or non-verbal methods to translate the information into a message
• Message


  Information to communicate, words selected, voice tone, gestures and verbal images all have associated connotations that imply meaning or even hidden messages
• Message


  Information to communicate, words selected, voice tone, gestures and verbal images all have associated connotations that imply meaning or even hidden messages
• Medium or Communication Channel

  The pathway through which an encoded message is transmitted to the receiver, can be classified into tactile, olfactory, audio, or visual
• Medium or Communication Channel

  The pathway through which an encoded message is transmitted to the receiver, can be classified into tactile, olfactory, audio, or visual
• Receiver


  The emotional state and social status of the receiver in relation to the sender may affect receptiveness
• Receiver


  The emotional state and social status of the receiver in relation to the sender may affect receptiveness
• Decoding


  The degree to which the receiver decodes the message depends on his knowledge of the subject matter, experience, trust and relationship with the sender
• Decoding


  The degree to which the receiver decodes the message depends on his knowledge of the subject matter, experience, trust and relationship with the sender
• Feedback


  Increases the effectiveness of the communication as it permits the sender to know the efficacy of his message, through active interchange to avoid confusion and observation of the receiver's response
• Types of Communication Networks and Channels

  • Formal Communication Network
  • Informal Networks
• Feedback


  Increases the effectiveness of the communication as it permits the sender to know the efficacy of his message, through active interchange to avoid confusion and observation of the receiver's response
• Formal Communication Network


  Exchange information through work, orders, or newsletter