This girl can

• What are some conventions expected in a print advert?

  Images, slogans, product names, and website addresses
• How is the slogan in This Girl Can advert placed unusually?

  It is placed directly over the person
• What does the large slogan placement suggest about the advert's message?

  Image is less important than the message
• What is unconventional about the main image in the advert?

  The person is not looking at the camera
• What does the lack of text in the advert imply?

  Images and slogan convey the message
• What does the shallow focus shot in the advert denote?

  Only the closest subject is in focus
• What connotation does the shallow focus shot provide?

  Focus on oneself, ignoring others
• How does the woman's body language contribute to the advert's message?

  It shows she is having fun and carefree
• What does the slogan "sweating like a pig, feeling like a fox" imply?

  Exercise is about feeling good, not appearance
• What does the word "fox" imply in the context of the slogan?

  Attractiveness and confidence
• Why is the logo for This Girl Can simple and in sans serif font?

  To emphasize the message over appearance
• What does the phrase "this girl can" suggest to the audience?

  Encouragement to exercise and be active
• How does the use of the word "girl" affect the advert's message?

  It suggests youthfulness and energy
• What is the purpose of the hashtag in the advert?

  To engage a younger audience online
• Why is there little copywriting in the advert?

  Information can be found online via hashtag
• What is Propp's theory related to in media analysis?

  Character types like heroes and villains
• How does the woman in the advert challenge traditional character roles?

  She appears independent and powerful
• What narrative does the advert suggest about exercising?

  It leads to fun and confidence
• What exam board is associated with the text?

  Media Studies Educas
• What type of question might be asked in the exam regarding This Girl Can?

  Representation question
• What will students need to compare This Girl Can to in the exam?

  An unseen text
• What two aspects of representation are likely to be focused on in the exam?

  Women or gender, exercise as an issue
• How is the woman in the advert represented in terms of perfection?

  She is represented as imperfect
• What does the woman's clothing in the advert suggest about her representation?

  It suggests an element of power
• What does the woman's turned face and angled body suggest?

  Her appearance is not important
• How does the woman's hair contribute to her representation?

  It appears wet and messy, not perfect
• Why was the woman represented in a less-than-perfect way?

  To show it's okay to look this way
• What does the shallow focus shot in the advert signify?

  She is important and in her own world
• What does the medium long shot of the woman suggest?

  Her body is needed to appreciate the advert
• How does the positioning of the slogan affect the representation of the woman's body?

  It represents her body as not important
• How does the advert challenge typical representations of women?

  It avoids sexualizing the woman
• Who is the target audience for the This Girl Can campaign?

  Women
• Why is it significant that only women are represented in the advert?

  It reflects the campaign's focus on women
• What are the key themes of representation in This Girl Can?

  • Representation of women
  • Gender issues
  • Representation of exercise
  • Realistic portrayal of women
• What are the visual elements that contribute to the representation in the advert?

  • Brightly colored clothing
  • Shallow focus shot
  • Medium long shot
  • Non-sexualized body language
• What research influenced the representation choices in the advert?

  • Women worried about sweating
  • Concerns about makeup and dirty clothes
  • Desire for a more relatable image