Purcom

• Purposive communication


  Communication for various purposes
• Know your purpose


  • Why are you speaking?
  • You need to have a specific purpose in mind
  • You may want to entertain, inform, or persuade the audience
• Know your audience


  • To whom will you speak?
  • It is important to analyze, cater, and respect the needs of your audience
• Organize your ideas


  • How will you put your ideas together?
  • Create an outline to diagram how your communication will be organized
• Follow basic communication principles

  • Master the principles of clarity in presenting your ideas
  • Use familiar words in communicating your thoughts
  • Be an active participant in the entire communication process
• Purposes of communication


  • To inform
  • To evoke
  • To entertain
  • To argue
  • To persuade
• To inform


  To impart knowledge, to clarify information, and to secure understanding
• To evoke


  To stimulate emotions such as empathy, sympathy, or nostalgia
• To entertain


  To transmit a feeling of pleasure and goodwill to the audience
• To argue


  Presenting a viewpoint or perspective with the intent of persuading others to adopt or consider it
• To persuade


  • To move the listeners to action
  • The communicator should demolish the listener's objection, and prove the acceptability of his argument or position
• Types of speech communication according to purpose

  • Informative speech
  • Persuasive speech
  • Entertainment speech
  • Demonstrative speech
  • Inspirational speech
  • Ceremonial speech
• Purposive communication


  A system of thinking and acting that is taught by, and reinforced by a group of people
• Informative speech


  To provide the audience with new information, facts, or knowledge about a specific topic
• Culture


  A group that teaches their members certain sets of values, with accompanying behaviors and communication process
• Persuasive speech


  To convince or influence the audience to adopt a particular viewpoint, belief or course of action
• Communication


  Often defined as sharing of information, ideas, and messages between two or more people
• Entertainment speech


  To amuse, entertain, or to engage the audience, often through humor, storytelling, or performance
• Interacting with a person from another culture


  • Impart and receive messages with respect to cultural differences
• Cultural understanding influences our personal preference in communication style and continues to influence our perception of others throughout our life
• Globalization


  The process of greater interdependence and connectivity between nations, economies, cultures, and civilizations around the world
• Local communication


  Being able to communicate with the members of your local area. It can be either in your local language, or a common language that you speak within your town
• Globalization


  • Involves the cross-border integration of markets, technologies, laws, concepts, and cultural practices
  • Promotes the movement of capital, people, products, and services across national borders
  • Increases social, political, cultural, and economic exchanges on a worldwide basis
• Global communication


  Ways to connect, share, relate and mobilize across geographic, political, economic, social, and cultural divides
• Demonstrative speech


  Demonstrates or explains how to do something, usually accompanied by visual aids or practical examples
• Communication


  The process of sending ideas, thoughts, feelings, and information between people or groups
• Communication in multicultural settings

  A process of communicating by people coming from different culture with different sets of beliefs and practices
• Inspirational speech


  Motivating or inspiring the audience, often by sharing personal stories, uplifting messages, or words of encouragement
• Communication


  • Includes the sending and receiving of messages via a variety of mediums, including written words, spoken words, gestures, symbols, and electronic media
  • Sharing information, creating connections, promoting understanding, and organizing activities among individuals, groups, and society all depend on effective communication
  • Within the framework of globalization, communication is essential for fostering relationships and exchanges across cultural, linguistic, and geographic divides
• Cross-cultural/intercultural communication


  Occurs between people who may have different perspectives. This can include the entire range of differences from nationality to age to different departments within the same organization
• Ceremonial speech


  Delivered on special occasions, such as weddings, graduations, or award ceremonies, to commemorate, celebrate, or honor an event or individual
• Challenges & Opportunities of Globalization on Communication

  • Cultural Barriers
  • Language Barriers
  • Technological Advancements
• Cross-cultural/intercultural communication


  • Opening and closing conversations
  • Taking turns during conversations
  • Interrupting
  • Using silence
  • Using appropriate topics of conversation
  • Using humor
  • Knowing how much to say
  • Sequencing elements during a conversation
• Positive Impact of Globalization on Communication

  • Enhance information exchange and cultural diversity
  • Improve access to technology and global media
• Types of speech communication according to delivery

  • Impromptu speech
  • Extemporaneous speech
  • Read speech
  • Memorized speech
• Communication aids


  Visual support used to make presentation interesting and effective, helps present ideas clearly by highlighting significant information
• Potential areas for misinterpretation in intercultural communication
• Negative Impact of Globalization on Communication

  • Cultural homogenization and language extinction
  • Digital divide and privacy concerns
• Current Global Communication Trends

  • Social Media
  • Artificial Intelligence
  • Mobile Games
• Social Media


  Variety of technologies that facilitate the sharing of ideas and information among their users