Principles of graphic design and layout

• Graphic Design - The art and practice of planning and projecting ideas and experiences with visual and textual content. It involves using various elements such as typography, images, colors, and layout techniques to communicate messages effectively.
• Layout - A specific aspect of graphic design that focuses on the arrangement of visual elements within a space. It involves organizing text, images, and other design elements in a cohesive and visually appealing manner
• Balance - Refers to the distribution of visual elements within a composition to create harmony and stability. The visual weight of objects. Consists of three main types: symmetrical, asymmetrical, and radial balance.
• Symmetrical Balance - Elements are arranged equally on either side of a central axis, creating a sense of stability and formality
• Asymmetrical Balance - Involves arranging elements of different visual weight on either side of a central axis, achieving balance through contrast rather than symmetry.
• Radial Balance - Achieved when elements radiate outward from a central point, creating a sense of movement and dynamism.
• Hierarchy - An area in design that may appear different in size, texture, shape, or color. Done to guide the viewer's attention through the content
• Contrast - Refers to the difference between elements in a composition. It involves creating visual interest and emphasis by combining elements that are different in terms of color, size, shape, texture, or style.
• Consistency - Refers to the uniformity and coherence of visual elements across a design project. It involves establishing and adhering to a set of design principles, styles, and guidelines to ensure that all elements work together harmoniously and convey a cohesive message or identity.
• Whitespace - Refers to the area of a design that is left intentionally blank or unmarked.
• Typography - The art and technique of arranging fonts, letterforms, and text within a design to communicate a message effectively and aesthetically. Plays a crucial role in shaping the visual identity, readability, and overall impact of a design.
• Visual Elements - Icons, illustrations, and charts that convey information more effectively.