Applying theories of behaviour change to addiction: Theory of Planned Behaviour:
(1) personal attitudes - our personal beliefs towards the behaviour
(2) subjective norms - considers how we view the ideas of other people about the behaviour
(3) perceived behavioural control - extent to which we believe behaviour can be controlled, known as self-efficacy
Strength: completed questionnaires and found a correlation between 3 variables
Limitation: reductionist, ignores emotions that influence behaviour