1. Regulators can introduce yardstick competition, such as setting punctuality targets for train operating companies based on the best-performing European train operators, or split up a service into regional sectors to compare the performance of one region against another
2. They could set targets over price, quality, consumer choice and costs of production, to help firms improve their service and lead to gains for customers
3. The problem is that firms will resist the introduction of targets, so again it requires political will and understanding, and they will also attempt to find ways to meet targets without actually improving