MEDIA VS GLOBALIZATION

• Globalization refers to the increasing interconnectedness and integration of economies, cultures, and societies around the world.
• Media is the technologies of mass communication
• Print media includes magazines, newspapers, and books.
• Broadcast media include radio, film, and television
• Digital media cover the internet and mobile mass communication
• Internet media are the email, internet sites, social media, internet based video and audio
• Marshall McLuhan declared that the medium is the message
• Papyrus is a popular writing system in Egypt
• Marshall started writing since 1960ss
• McLuhan believed that the television is turning the world into a global village
• Media globalization coupled with american hegemony would create a form of cultural imperialism
• Cultural imperialism is when american culture and values would overwhelm all others
• In 1976, a media critic Herbert Schiller argued that not only was the world being Americanized but that this process also led to the spread of american capitalist values like consumerism
• For John Tomlinson, cultural globalization is simply euphemism for the spread of American culture.
• Text is a content of any medium
• In 1985, indonesian cultural critic Ian Ang, studied the ways in which different viewers in the netherlands experience watching the american soap opera Dallas.
• Ian Ang presented a detailed analysis of audience viewing experiences
• Ang's research showed how audiences from different backgrounds interpret the same text differently
• In 1990, Elihu Katz and Tamar Liebes argued that texts are received differently
• Splinternet and cyberbalkanization refers to the various bubbles people place themselves in when they are online
• Vladimir Putin hired armies of social media trolls to manipulate public opinion