Theme 3: Psychology evolves in a sociohistorical context. Unless you accept this concept, it is all too easy to ridicule or disparage previous discoveries. For example, students often mock behaviourism in favour of cognitive psychology because a strict behaviouristic interpretation of the world “simply cannot be right.” Without understanding the context of behaviourism and its once dominant position in psychology, it is far too easy to be deprecating. Simply stated, no single theory can easily explain everything that is known about behaviour.