HEALTH EDUCATION & HEALTH PROMOTION

• Disseminating information • Teaching people how to take care of their health • Telling people what to do to protect themselves from disease

  HEALTH EDUCATION
• Health education is a compound word

  health and education
• is a state of complete physical, mental, and social well-being and is not merely the absence of disease or infirmity

  Health
• comes from the Latin word "educe" meaning to mold, train or lead out


  Education
• latin word of education? meaning?

  "educe" meaning to mold, train or lead out
• The process of assisting individuals, acting separately or collectively, to make informed decisions about matters affecting the personal health and that of others (National Task Force on the Preparation and Practice of Health Educators)

  health education
• CENTRAL CONCERN OF HEALTH EDUCATION (Kasl and Cobb)

  1. Preventive health behavior 2. Illness behavior 3. Sick role behavior
• any activity undertaken by an individual who believes himself to be healthy for the purpose of preventing or detecting illness in an asymptomatic state

  Preventive health behavior
• Any activity undertaken by an individual who perceives himself to be ill, to define the state of health and to discover suitable remedy

  Illness behavior
• Any activity undertaken by an individual who considered himself to be ill for the purpose of getting well

  Sick role behavior
• It includes receiving treatment from medical providers, generally involves a whole range of dependent behaviors, and leads to some degree of exemption of one's usual responsibilities

  Sick role behavior
• health promotion (like posters) seminars, lectures


  primary prevention
• early diagnosis and prompt treatment


  secondary prevention
• disability limitation and rehabilitation

  Tertiary prevention
• HEALTH EDUCATION SETTINGS 


  1. Health care settings 2. Schools 3. Communities 4. Worksite
• serves as a beacon light so that health educators may be properly guided in their work • Example: health education should bepeople-centeredd, not program ororganization-centeredd

  philosophicall foundation
• Gives the health educators the WHAT of health education programs based on the findings of biomedical sciences •

  Biomedical foundation
• Health education programs must be updated in the recent findings in this field so that the messages that are disseminated may be scientifically accurate

  Biomedical foundation
• provide the educator the HOW or the theories or method of bringing about behavioral change


  behavioral science foundation •
• Any combination of educational, organizational, economic, and environmental supports for behavior conducive to health

  HEALTH PROMOTION
• is the process of enabling people to increase control over, and to improve their health. It moves beyond a focus on individual behaviour towards a wide range of social and environmental interventions.

  Health promotion
• core function of public health, the center

  health promotion
• PRINICIPLES OF HEALTH PROMOTION (WHO)

  1. Involves the population in the context of their everyday life, rather than focusing on people at risk from specific disease – prevention 2. Directed towards action on the determinants or cause of health 3. Combines diverse but complimentary approaches 4. Aims particularly at effective and concrete public participation 5. Primarily a societal and political venture
• PRINCIPLES OF ORAL HEALTH PROMOTION 1. People interpret health messages through the "filter" of their own values and attitudes. 2. The most successful education maximizes the selfinvolvement of the participants 3. Mass media are effective in transmitting simple and consistent messages 4. Health professionals must accept that not all people share their values about the importance of physical health
• behavior is learned by individuals, NOT merely transmitted by one person to another

  Cognitive Model
• How individuals learn certain behavior is a complex process that varies with each person

  Cognitive Model
• Increasing the patient's dental health knowledge will not necessarily help change dental behavior

  Cognitive Model
• This method relies on changing the learner's behavior through prescribed activities that present the appropriate skills, behavior, and knowledge with the hope that the desired attitudes will follow

  Behavioral Learning Model
• Programs focus on having students participate in learning brushing and flossing skills as opposed to just having the teacher demonstrate or lecture on the technique

  Behavioral Learning Model
• To be truly effective the educator must assess each learner to prescribe activities that are compatible with that learner's lifestyle

  Behavioral Learning Model
• Individuals will differ in psychomotor development and oral hygiene practices

  Behavioral Learning Model
• • Offered by Horowitz and associates

  The Self-Care Motivation Model (TSCMM)
• This is a whole person approach to motivatingself-caree based on values, awareness, choice, and action

  The Self-Care Motivation Model (TSCMM)
• Addresses elements and functions common to all individuals and underlying all health behaviors

  The Self-Care Motivation Model (TSCMM)
• This was developed with the specific intention of addressing noncompliance issues in behavior and lifestyle that result in negative health consequence

  The Self-Care Motivation Model (TSCMM)
• It makes use of social, psychological, and behavioral science principles to instill a greater sense of personal choice and critical self-governing

  The Self-Care Motivation Model (TSCMM)
• Also known as contemporary public health model

  Contemporary Community Health Model
• Considers social, cultural, economic, and other environmental factors that influence health

  Contemporary Community Health Model
• Rather "blaming the victim" for noncompliance behavior and subsequent illnesses, the need for changes in influential variables such as social, political, economic, and industrial environments is recognized

  Contemporary Community Health Model
• It emphasizes the important role of public involvement in identifying individual and community health problems, setting priorities, and developing solutions to these problems

  Contemporary Community Health Model