SALES LETTER

• Sales letters


  • A convenient and effective way of securing business
  • Letters written to communicate to make sales
  • A form of communication to present a product or service to a specific group by grabbing their attention and creating the need to do some action
  • Like a salesman in person
• Advantages of Sales Letter

  • Is cost-efficient
  • Is time-efficient
  • Reaches the client or audience where a salesman cannot
  • Makes clear all necessary details
  • Convenient, efficient, and comprehensive
• Elements of Sales Letter

  • Headline
  • Introduction
  • Body
  • Call to Action
• Headline


  The part where the writer should catch the attention of the reader and gives the main reason for sending such a letter
• Introduction


  The introductory paragraph gives the necessary information and specific details of the product or services to be availed
• Body


  The part where the writer expands more on the worth of the product or services offered. He can build his credibility by giving a list of satisfied customers or positive feedback from customers
• Call to Action


  The closing part of the letter where the writer asks for the reader's response. This part should end with a note of gratitude
• Types of Sales Letters

  • Introductory
  • Product Update
  • Selling Incentive
  • Thank You
  • Invitation
  • Lost Customer
• Introductory Sales Letter


  When a company introduces a certain product, usually a new brand or a variant from existing products, companies write introductory letters to their sales partners. This letter gives all the necessary details about the new product or services offered. The main function of this letter is to make the reader attentive and interested so that appropriate positive action may be done
• Product Update Sales Letter


  As the name suggests, this type of letter is to give additional details of the new products compared to the older ones. In this letter, the writer may include discounts that may be availed and other limited offers being set by the company
• Selling Incentive Sales Letter

  This letter should build excitement for the readers and should compel them to buy the products offered. It presents the many reasons why the product must be bought, the benefits they get should they avail of what is being offered
• Thank You Sales Letter

  Companies send this type of letter to show how they value customers and clients, making them feel important in their business
• Invitation Sales Letter


  An invitation letter makes customers feel significant as they are invited to any company celebration. This is also an opportunity for the company to advertise further its other products and services
• Lost Customer Sales Letter


  Some customers may have been inactive, so companies write this type of letter to reach out and continue to make sales. With this, good deals are done and relationships are rebuilt
• Letter of Inquiry


  Writers write a letter of inquiry to seek necessary information which the reader can provide. The basic purpose is to make the reader respond by giving the specific information needed. Thus it is important to be clear with the scope of the inquiry and other details such as the deadline for the reply or where to send the reply
• Letter of Inquiry Format

  • First Paragraph: Establish who you are as the writer, where you are connected or your address and position in an institution or firm
  • Second and Third Paragraph: Introduce the reasons for writing the letter and how the information needed will help you. Be specific and clear on the kind of information needed. Include how the reader may send the information and the time element if necessary
  • Last Paragraph: Close the letter by offering some form of incentive for responding; however, sound professional when doing so. Always end with a note of gratitude
• Memo


  An internal working letter written to share information among a group working in the same organization or department. It is a bit informal since the writer, usually, the head of the office or the department may use jargon and abbreviations understood by the members of the group. Most memos give out directives or information. They always have numbers or codes to create a paper trail for future reference. In this age of technology, many companies have made use of e-mail where memos are sent in soft copies
• Tips for Writing Memos

  • Always remember who the readers are. Align the tone and as much as possible sound conversational
  • It is best to make a short memo with a single topic. Do not squeeze other topics into one long memo. Having a single topic keeps focus
  • Provide a subject line to direct the readers' attention to the agendum of the memo
  • Be direct to the point. Include background details only when necessary
  • If there is a need to refer to previous conversations or documents, always specify the date, or memo number if provided and the gist of the exchange
• You may also attach other documents by writing Enclosures or Attachments