pom quiz

• Public Relations


  Ongoing activities to ensure the overall company has a strong public image
• Direct Marketing


  Occurs when a businesses address customers through a multitude of channels involve in a specific "call to action, such as "Call this toll-free-number" or "Click this link to subscribe"
• Advertising


  Bringing the service or product to the attention of potential and current customers
• Personal Selling


  • A promotional method in which the sales person uses skills and techniques for building personal relationships with another party (those involved in the decision party) that result in both parties obtaining value
  • A strategy that is used by sales people to convince customers to purchase products
  • Involves personal contact and this promotional method happens through face-to-face meetings or through a telephone conversation
• Advertising


  Bringing the service or product to the attention of potential and current customers
• Broad Objectives of Public Relations

  • Product awareness
  • Creating interest
  • Providing information
  • Stimulating demand
  • Reinforcing the brand
• Direct Marketing


  Occurs when a businesses address customers through a multitude of channels involved in a specific "call to action, such as "Call this toll-free-number" or "Click this link to subscribe"
• MRO (Maintenance, Repair and Operating) Products


  Products used to assist with the operation of the organization but are not directly used in producing goods or services
• MRO (Maintenance, Repair and Operating) Products


  Products used to assist with the operation of the organization but are not directly used in producing goods or services
• Consumer products


  Generally refer to a wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes
• Examples of consumer products

  • Furniture
  • Toys
  • Major household appliances
  • Pleasure boats
  • Printing activities
  • Athletic goods
• Convenience products


  • Appeal to a large market segment
  • Generally consumed on routine with little thought and purchased frequently
• Shopping products


  • Consumers are willing to spend more time locating these products since they are comparatively more expensive than convenience products
  • These may have additional psychological benefits for the purchaser
• Specialty products


  • Likely to carry a high price tag relative to convenience and shopping products
  • Consumption may happen at about the same rate as shopping products but consumers are more selective
• Specialty products


  • High-end luxury automobiles
  • Expensive champagne
  • Celebrity hair care experts
• Unsought products


  • Purchased unplanned by the consumer but take place as a result of marketer's actions
  • Such as sales person's persuasion or purchase incentives like special discounts offered to certain online shoppers
• Industrial products


  Goods that are sold to other businesses and use to produce other goods
• Industrial product categories


  • Raw materials
  • Processed materials
  • Equipment
  • Product component
  • MRO (Maintenance, Repair and Operating) Products
• Raw materials


  • The basic material from which a product is made
  • Products obtained through mining, harvesting, fishing, and other trades that are key ingredients in the production of higher-order products
• Processed materials


  Products created through the processing of basic law materials
• Equipment


  Products used to help with production or operations activities
• Product component


  Products used in the assembly of a final product through these could also function a stand-alone products
• MRO (Maintenance, Repair and Operating) Products


  Products used to assist with the operation of the organization but are not directly used in producing goods or services
• Consumer products


  A wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes
• Examples of consumer products

  • Furniture
  • Toys
  • Major household appliances
  • Pleasure boats
  • Printing activities
  • Athletic goods
• Consumer product categories


  • Convenience products
  • Shopping products
  • Specialty products
  • Unsought products
• Convenience products


  Products that appeal to a large market segment, generally consumed on routine with little thought and purchased frequently
• Shopping products


  Consumers are willing to spend more time locating these products since they are comparatively more expensive than convenience products, may have additional psychological benefits for the purchaser
• Specialty products


  Products that are likely to carry a high price tag relative to convenience and shopping products, consumption may happen at about the same rate as shopping products but consumers are more selective
• Specialty products


  • High-end luxury automobiles
  • Expensive champagne
  • Celebrity hair care experts
• Unsought products


  Products whose purchased is unplanned by the consumer but take place as a result of marketer's actions, such as sales person's persuasion or purchase incentives like special discounts offered to certain online shoppers
• Consumer products


  A wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes
• Examples of consumer products

  • Furniture
  • Toys
  • Major household appliances
  • Pleasure boats
  • Printing activities
  • Athletic goods
• Industrial products


  Goods that are sold to other businesses and use to produce other goods
• Consumer product categories


  • Convenience products
  • Shopping products
  • Specialty products
  • Unsought products
• Industrial product categories


  • Raw materials
  • Processed materials
  • Equipment
  • Product component
  • MRO (Maintenance, Repair and Operating) Products
• Convenience products


  Products that appeal to a large market segment, generally consumed on routine with little thought and purchased frequently
• Raw materials


  The basic material from which a product is made, products obtained through mining, harvesting, fishing, and other trades that are key ingredients in the production of higher-order products
• Shopping products


  Consumers are willing to spend more time locating these products since they are comparatively more expensive than convenience products, may have additional psychological benefits for the purchaser
• Consumer products


  A wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes