PRINCIPLE OF DESIGN

• To achieve formal design, the following principle sare applied

  HARMONY

  VARIETY

  BALANCE

  DOMINANCE
• are achieved by moderation. Having just enough. Not much nor less.

  Harmony and variety
• are the result of either lack or excess. Having too much or too less.

  Monotony and redundancy
• It is the EQUALITY in attention or attraction of visual elements in the picture-plane

  BALANCE
• Suggests Life

  VERTICAL
• Suggests Peace and Rest

  HORIZONTAL
• Suggests Movement

  RADIAL
• Same elements on both sides

  SYMMETRICAL
• Different elements on both sides

  ASYMMETRICAL
• Suggests stability and eternity like the Egyptian pyramids

  TRIANGULAR COMPOSITION
• It is a way of emphasizing a particular element over the others.

  DOMINANCE
• THREE WAYS OF PRODUCING DOMINANCE

  CENTRALIZING

  HIGHLIGHTING

  FOCUSING
• Placing at the center of the picture plane the part to be emphasized

  CENTRALIZING
• Use of standing size or color on the part to be emphasized

  HIGHLIGHTING
• Using elements to create movement directed towards the part to be emphasized

  FOCUSING