1: DEFINING AND ARTICULATING INFORMATION NEEDS

• What an individual recognizes as needs regarding information, whether personal or professional, that will serve as basis to survive.

  INFORMATION NEEDS
• Information Needs are; what an individual recognizes as needs regarding information, whether personal or professional, that will serve as basis to survive.
• The sources of information needs are: internet, media, museum, archives, libraries, and experiences.
• Refers to the originality of the information.

  Authenticity
• Authenticity: refers to the originality of the information.
• More factual, less biased and error-free.

  Validity
• • Validity: means the information is more factual, less biased and error-free.
• May include the validity but may also pertain to the relevance of the information, where it is up-to-date and  credible.

  Reliability
• Reliability: may include the validity but may also pertain to the relevance of the information, where it is up-to-date and  credible.
• The opportunities in media and information include:

  • Access to educational programs
  • Source of entertainment
  • Establishing rapport
  • Self-improvement
• The challenges in media and information include:

  • Early exposure of children to inappropriate shows.
  • Sexting
  • Cyberbullying 
  • Money theft
  • Commercial fraud
  • Scandal
  • Intrusion into privacy
• Under validity, we have two: Accuracy and precision.
• Precision refers to how closely repeated measurements agree with one another.
• Accuracy refers to how close an estimate or measurement is to its true value.
• The first three key questions include:

  What do I already know about this topic?

  Who are my intended audience?

  What type of information will I need?
• The last three key questions include:

  How much information do I need?

  Who is an expert on this topic?

  Where will I look for this information?
• OUR SOCIETY IS DEPENDENT ON MEDIA AND INFORMATION IN ORDER TO GROW AND DEVELOP. ON THE OTHER HAND, MEDIA AND INFORMATION ARE ALSO SHAPED BY SOCIETY TO BE MORE RESPONSIBLE IN REPORTING AS ANY INCORRECT PRACTICE MAY IMPACT ON MEDIA AND INFORMATION’S CREDIBILITY AND RELIABILITY.
• In media and the internet, some of this information may come to us in unfiltered or unrefined formats or unverified ways.
• Because media and the internet may come in unfiltered or unrefined formats, we need to check the authenticity, validity, and reliability.
• Educational programs: let us understand scientific breakthroughs, biology, physics, mathematics, and literature.
• The longest-running educational program in the Philippines is: Ating Alamin
• Ating Alamin started in 1970s
• Ating Alamin is about agriculture and technology