MEDIA LIT FINALS EXAM

• Communication


  Refers to people or groups of people imparting or exchanging messages through speaking, writing, gestures, or even using other symbolic forms by utilizing a variety of channels for sending and receiving
• Messages


  A collection of symbols that appear purposefully organized (meaningful) to those sending or receiving them
• Types of communication


  • Interpersonal communication
  • Mediated interpersonal communication
  • Organizational communication
• Interpersonal communication


  • People communicate face-to-face with someone they know or someone who is complete stranger to them
  • A form of communication that involves two to three individuals interacting through the use of their voices and bodies
• Mediated interpersonal communication


  • Technology stands in between the parties communicating and becomes the channel by which the message is sent or received
• Organizational communication


  • When people communicate differently in a working environment, this type of interaction
• Elements that constitute the creation of a message


  • Source
  • Encoding
  • Transmitting
  • Channels
  • Decoding
  • Receiver
  • Feedback
  • Noise interference
• Source


  Where the message came from

  (originated/Producer)
• Encoding


  • Process by which a message is translated, so it can be transmitted and communicated to another party
  • How you compose your sentence as you communicate
• Transmitting


  • The actual act of sending the message
  • Can either be through the person's vocal cords and facial muscles complemented with hands gestures
  • Could also be the posting of an administrative letter on the bulletin board so everybody can see
• Channels


  • Technologies are the lines that enable the act of sending or transmitting
  • Could be the telephone, the internet for voice operated applications, the radio and television, or the print media to communicate more complex messages
• Decoding


  • The transmitted impulses are converted to signs as the brain perceives and process it
  • Process by which the receiver translate the source's thoughts and ideas so they can have meaning, the process can be purely physiological, as when the brain, through it's own processes, interprets the message
• Receiver


  • The one who gets the message that was transmitted through the channels
  • Like the source or sender, the receiver can be an individual or an organization
  • However, it is possible that the intended receiver may not receive the message as it gets to another receiver
• Feedback


  • Response generated by the message that was sent to the receiver
  • Can be immediate or delayed
• Noise interference


  • Most of the times, there is something that interferes in the transmittal process
  • Noise may be treated both literally and figuratively
• Communication began as drawing on walls of caves, carvings on barks of trees, later on papyrus and parchment
• As population increased, people became more dispersed and settlements were built in areas where they can find food. These developments altered how people communicate with one another
• Papyrus


  A paper made in papyrus plant that was use by ancient Egypt for writing
• Parchment


  Stiff flat skin material made from the prepared skin of an animals
• Dispersed


  They go in different directions to settle
• From papyrus to paper

  1. Codex invented by the christians around 100 AD

  2. Movable type machines invented by Johann Gutenberg (1394-1460)

  3. Printing press established in 242 cities across various countries, like Western Europe by 1500
• Doctrina Cristiana was the first book printed in the Philippines
• The first newspaper was reportedly produced and was patronized by merchants in England
• Newspaper is a more significant innovation than the book
• The rise of the adversarial press in the Philippines came about in the first decades of the 19th century
• Early newspapers in the Philippines

  • La Esperanza - First daily newspaper, est. Dec. 1 1846
  • Diario de Manila and Boletin Oficial de Filipinas - Other early newspaper. (1848)
  • La Solidaridad - Most popular newspaper. (1889)
  • Ang Kalayaan - Official revolutionary newspaper of KKK. (01/18/1896)
• Mediated interpersonal communication


  • Technology stands in between the parties communicating and becomes the channel by which the message is sent or received
• Organizational communication


  • When people communicate differently in a working environment, this type of interaction
• Elements that constitute the creation of a message

  • Source
  • Encoding
  • Transmitting
  • Channels
  • Decoding
  • Receiver
  • Feedback
  • Noise interference
• Source


  Where the message came from
• Encoding


  • Process by which a message is translated, so it can be transmitted and communicated to another party
  • How you compose your sentence as you communicate
• Transmitting


  • The actual act of sending the message
  • Can either be through the person's vocal cords and facial muscles complemented with hands gestures
  • Could also be the posting of an administrative letter on the bulletin board so everybody can see
• Channels


  • Technologies are the lines that enable the act of sending or transmitting
  • Could be the telephone, the internet for voice operated applications, the radio and television, or the print media to communicate more complex messages
• Decoding


  • The transmitted impulses are converted to signs as the brain perceives and process it
  • Process by which the receiver translate the source's thoughts and ideas so they can have meaning, the process can be purely physiological, as when the brain, through it's own processes, interprets the message
• Receiver


  • The one who gets the message that was transmitted through the channels
  • Like the source or sender, the receiver can be an individual or an organization
  • However, it is possible that the intended receiver may not receive the message as it gets to another receiver
• Feedback


  • Response generated by the message that was sent to the receiver
  • Can be immediate or delayed
• Noise interference


  • Most of the times, there is something that interferes in the transmittal process
  • Noise may be treated both literally and figuratively
• Communication began as drawing on walls of caves, carvings on barks of trees, later on papyrus and parchment
• As population increased, people became more dispersed and settlements were built in areas where they can find food. These developments altered how people communicate with one another
• Papyrus


  A paper made in papyrus plant that was use by ancient Egypt for writing