Educator must be familiar with content & mechanics of tools before use
Materials can change behavior by influencing cognitive, affective, and/or psychomotor development
Materials should complement, reinforce, and supplement –not substitute for– the teaching methods
Material choice should match content and tasks to be learned
Material choice should match available financial resources
No one instructional material is better than another in enhancing learning
Should be appropriate for learning environment, such as size and seating of audience, acoustics, space, & lighting
Media should be appropriate for sensory abilities, developmental stages, and educational level of intended audience
Instructional materials must be accurate, up-to-date, and free of any unintended messages
Media should contribute to learning by adding diversity and/or clarify information