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• Packaging – refers to the preparation of a product for appropriate transportation and storage. 
• Brand – is a name, symbol, or design that identifies with the product.
• Branding – is regarded as an important factor in selling a product

                 –  defines and markets the products being sold.
• Labels – provide useful information about the product.

              – serve as a guide for the product. 

              – For linen, the label tells how to wash and iron the product or what it is made of.
• Advertisement / Promotion – best way to market a product in the market. 

          – attracts customers to buy products or services; also tells people about 

  a product and/or service.
• 1. Print media – is promotion in magazines, newspapers, brochures, or flyers.
• 2. Product display – is promotion in exhibits, fairs, and other social events.
• 3. Internet marketing – is promotion using technology such as emails, blogs, and social media sites.
• 1. E-Mail Marketing – advertising using E-Mail. 

                                    – to get the attention of the people and encourage them to buy your products.
• 3. Social Media – promoting your business through social media is free and more effective in 

      reaching more contacts or potential customers. 

   – find a way to use it regularly to promote your products.
• 2. Blogging – blog is an online journal of ideas or thoughts or various topics.

          – enables you to share your knowledge or expertise. 
• Price – the amount that consumers will be willing to pay for the product. 
• Cost-plus pricing method –covers all the expenses plus your desired profit to get the total selling price. 

                                               – is used by many manufacturers.
• Marketing – important in business and brings the products to the customers’ knowledge or attention, 

                    – gets a slice in the market of similar products and sells the products to the customers’ 

         satisfaction.
• Vacuum packaging – is used for frozen products
• Packaging Materials Used:

  • cellophones

  • aluminum foils 

  • cartons

  • wooden boxes

  • metals 

  • crystal jars 

  • steel cans
• Food Packaging may be enhanced with..

  • colorful wrappers

  • printed fabrics

  • ribbons

  • designs on lids

  • doilies and among others