advertised for students to take part - selected 24 most emotionally stable randomly assigned to role of guard or prisoner - prisoners unexpectedly arrested at home, were blindfolded, strip searched and given uniform and number - prisoners had 16 rules to follow - guards given uniform, wooden club, handcuffs and wore reflective sunglasses (prevented eye contact) - told they had complete power over prisoners like when they could go to toilet - referred to prisoners by numbers - Zimbardo was Prison Superintendent and study planned to last for 2 weeks