News

• News

  An oral or written report of an event that happened, is happening, or will happen in the North, East, West or South that is of interest to the reader and which should be reported
• Elements that make news appealing to a particular reader

  • Conflict
  • Immediacy or Timeliness
  • Proximity or Nearness
  • Prominence
  • Significance
  • Names
  • Drama
  • Oddity or Unusualness
  • Romance and Adventure
  • Sex
  • Progress
  • Animals
  • Number
  • Emotion
• Conflict

  Physical or mental conflict between man versus man, man versus animals, man versus nature, or man versus himself
• Immediacy or Timeliness

  The more recent the event, the more interesting it is to the reader
• Proximity or Nearness

  Geographical nearness as well as nearness of kinship or of interest
• Proximity examples

  • A cholera epidemic in Asia concerns a Filipino reader more than the same kind of epidemic in Europe, unless he has relatives in Europe
  • A graduating fourth year student will read first the results of the NCEE examinations over the results of the bar examinations
• Prominence


  Some people, places or things are more prominent than others by reasons of wealth, social position or achievements
• Prominence examples

  • The assassination of former Senator Benigno Aquino
• Significance


  Whatever is significant to the life of an individual is interesting to him
• Significance examples


  • News of the increase in the price of oil, or of the imminence of war
• Names


  Important names make important news. The more names there are in the story, the better.
• Drama


  The more picturesque the background and the more dramatic the actions are, the more appealing the story is to the reader
• Oddity or Unusualness

  Strange or unnatural events, objects, persons, and places
• Oddity example


  • A dead man comes to life, finds himself in a coffin, sits up and dies of heart attack
• Romance and Adventure


  The romance of Elizabeth Taylor and Richard Burton, the romances of Hemingway with the sea and of the astronauts with space
• Sex


  Stories of sex are usually related with stories of romance, marriage, divorce and the varied activities of men with women
• Sex examples


  • A woman is elected President of a country, a bandit-queen robs a bank in broad daylight
• Progress

  The onward and forward march of civilization or the progress of a country
• Animals


  Stories of animals, especially those with talents, have human-interest value
• Number


  Sweepstakes numbers, vital statistics, election results, scores in games, casualties, fatalities, prices of goods, and ages of women
• Emotion


  The innate desire for food, clothing, shelter; the universal interest in children, animals and nature; and the natural feeling of love, sympathy and generosity, of fear, hatred and jealousy
• Participial phrase lead

  The lead is introduced by the present or past participle form of the verb
• Participial phrase lead examples

  • Hoping to cop first place, the PNU woodpushers honed up for the chess championship games
  • Dressed like priests, robbers were able to enter the bank
• Gerundial-phrase lead


  The lead is introduced by a gerund (a verbal noun ending in -ing)
• Gerundial-phrase lead example

  • Winning the development communication trophy during the national press conference was Araullo High School's best achievement of the year
• Clause lead

  The lead begins with a clause which may either be independent or subordinate; or it may either be a noun, an adjectival or an adverbial clause
• Clause lead example


  • Because Sept. 9 was Osmeña Day, all lessons dealt with the life or the late President Sergio Osmeña Sr.
• Novelty lead


  Kinds of lead used in writing news-features to attract attention or carry out a definite purpose
• Astonisher lead

  Uses an interjection or an exclamatory sentence
• Astonisher lead examples

  • Champion of District I!
  • Better look your best this week!
• Contrast lead


  Describes two extremes or opposites for emphasis
• Contrast lead example


  • Four months before the CLEAN and Beautification Drive Zone 15 in Tondo, Manila was the dirtiest district. Three months after the campaign, it won first place in the contest sponsored by the Department of Community and Local Government.
• Lead


  The introduction to a news story that tells the story in capsule form and answers the important questions the reader would ask
• Conventional or summary lead

  Answers right away all or any of the 5 W's and/or the H
• Who lead

  Used when the person involved is more prominent than what he does or what happens to him
• Who lead example

  • The President of the Philippines addressed the PMA graduates in Baguio City
• What lead

  Used when the event or what took place is more important than the person involved in the story
• What lead example


  • An entrance examination will be given Nov. 24 to all graduating high school students desiring to enrol in the four-year college course
• Where lead


  Used when the place is unique and prominent person is involved
• Where lead example


  • Today, almost to the hour, the Revolutionary Government was proclaimed by former President Corazon Aquino