media theorists

• structurlist-struass ?

  binary opposition, 2 contrasting ideas in media product, eg woman vs patriarchy
• structurlist-propp?

  all stories have simillar set characters, easier for audience to understand hero villain dispatcher donor helper princess
• structurlist-barthes semiotics?

  denotation what you see. connotations the interpretation what it means.
• representation-alverado?

  4 ways to represent racist stereotypes- pitied dangerous humorous exotic
• representation-bell hooks?

  feminism is a struggle to go against sexism. being a person of colour is more difficult for representation in media.
• respresentation-dyer?


  a star has an ideology of being present with the audience while absent.
• representation-hall?

  media uses stereotypes to reduce people, and from inequality of power
• representation-mulvey?

  medias structured on male gaze
• barthes narrative code?

  enigma code- adding clues to story without revealing whole plot

  action code- something will happen because of an action

  semantic code-connotations in story to add to denotation

  symbolic code-semantic code but a wider level of meaning

  cultural code-referring to something out of text
• audience- blumler and katz?

  using media for own benefit, entertainment, social interaction, emotion release, personal identity, escapsim