Content and Discourse Analysis -
Content analysis is a method of quantitative research that requires an analysis or
examination of the substance or content of the mode of communication (letters, books,
journals, photos, video recordings, SMS, online messages, emails, audio-visual materials, etc.)
used by a person, group, organization, or any institution in communicating A study of language
structures used in the medium of communication to discover the effects of sociological,
cultural, institutional, and ideological factors on the content makes it a discourse analysis.