It era 5

• Intellectual property rights


  Refers to a number of distinct types of intangible assets for which a set of exclusive rights are recognized
• Intellectual property


  Any creation or product of the human mind and may be expressed in the form of original ideas, expressions, and processes
• Intellectual property rights


  The rights given to persons over their creations, usually giving the creator an exclusive right over the use of his or her creation for a certain period of time
• Types of intellectual property rights in the Philippines

  • Copyright and related rights
  • Trademarks and service marks
  • Geographic indications
  • Industrial design
  • Patents
  • Layout designs (topographies) of Integrated Circuits (ICs)
  • Protection of undisclosed information
• Intellectual Property Office of the Philippines (IP Philippines)

  The government agency in charge of the implementation of the law protecting intellectual property rights in the Philippines
• Copyright


  A set of exclusive rights granted by a state to the creator of an original work or their assignee for a limited period of time in exchange for public disclosure of the work, and includes the right to copy, distribute, and adapt the work
• Copyright


  • Copyright owners can license or permanently transfer or assign their exclusive rights to others
• Works protected by copyright


  • Literary, artistic, scholarly, and scientific creations such as books, articles, newspapers, lectures, letters, musical compositions, and paintings
  • Derivative works such as illustrations, maps, photographic works, advertisements, computer programs, etc.
• In the Philippines, all copyrighted materials are recorded and stored at the National Library or the Supreme Court Library
• Digital rights


  The permission granted to individuals to legitimately perform actions involving the use of a computer, any electronic device, or a communications network
• Digital rights management (DRM)


  The processes by which the author or publisher of a work exerts his or her rights to control what the purchaser of the work is entitled to do
• Information gets to be disseminated faster to consumers, but control as to how it is shared becomes an issue
• Techniques designed to control access and reproduction of online information


  • Encryption
  • Serial keys
  • Scrambling
  • Tag embedding
• Encryption


  The process of converting information in such a way that only authorized parties can understand, by converting information to cryptographic encoding that can't be read without a key
• Encryption


  • Websites that transmit credit card and bank account numbers encrypt this information to prevent identity theft and fraud
• Serial keys


  Also known as a product key or a software key, it is a series of alphanumeric characters acting as a key to denote that the product or software is original
• Serial keys


  • Microsoft Windows OS uses a product key to activate the operating system online, helping maintain software authenticity
• Scrambling


  Characters are reorganized in random order, replacing the original content
• Tag embedding


  Similar to how pictures can include watermarks to denote information on the owner of the picture, tag embedding does the same to information content
• Metadata


  Summarizes basic information about data, which can make it easier to find, use and reuse particular instances of data
• Patent


  A set of exclusive rights granted by a state to an inventor for a limited period of time in exchange for the public disclosure of an invention, giving the patentee the right to prevent others from making, using, selling, or distributing the patented invention without permission
• Patented design


  • Apple's iPod
• Trademark


  A distinctive sign used by an individual, business organization, or other legal entity to identify the products or services to consumers, coming from a unique source and distinguishing its product or services from others
• Rights in a mark shall be acquired through registration made validly in accordance with the provisions of the IP code
• For marks with geographical indications, a notice stating that a given product originates in a given geographical area must be identified
• Protection of undisclosed information

  Industries and companies need to have information control especially in dealing with sensitive industry secrets, which are usually protected by requiring employees to sign contracts with nondisclosure agreements (NDAs)