CONTENT WRITING

• new media jargon

  content
• refrers to things posted online for the world to see

  content
• who generates content

  ordinary people,

  content creators (vlogger, bloggers, youtubers) ,

  professionals,

  professional content writers
• creating copy text for advertising and marketing

  copywriting
• examples of copy writing

  radio comms, jingles, posters, print ads
• content writing: to inform

  copywriting: to sell
• most commoncontent writing

  blog
• creation of content that serves a specific purpose

  content writing
• generally focused on work that helps inform readers

  content writing
• (2) goals of content writing

  to answer a specific question,

  to solve a problem
• content creation is a huge part of SEO, meaning

  search engine optimization
• ultimate goal of content writing

  to be informative and useful
• the creation of copy- text for the purpose of advertising and marketing

  copywriting
• what writing needs to urgently sell?

  copywriting
• 2 differences between content writing and copywriting

  intent, skillset
• focused on content that informs, educated, and entertains readers

  content writers
• is in the business of persuasion, convinces readers to take an action whether it's buying a product, downloading a report, or engaging w a company

  copywriter
• comtrols the direction of a brand's overall content strategy. they have the vision for what the content needs to look like and where to publish it

  content strategist
• you could call it sales writing

  coywriting