BESR 4th mstery

• • CUSTOMERS   the most CRITICAL stakeholders                          
• DECEPTIVE PRACTICES-- illegal acts that mislead a person or group to believe what is untrue or disbelieve what is true
• Company Responsibilities

  • Companies should be honest disclosure of potential product harm
  • Companies should be truthful about product safety
  • Entrepreneurs should be honest labels, packaging, and product information
  • Manufacturers or service providers should honor or comply with sales contract provisions
• Eight (8) basic rights of customers

  1. Right to basic needs

  2. Right to safety

  3. Right to information

  4. right to choose

  5. right to representation

  6. right redress                                        

  7. right to education

  8. right to health environment
• RIGHT TO BASIC NEEDS >SHOULD be made available at affordable prices
• RIGHT TO SAFETY

  -the right to be safeguarded against goods and services that are hazardous to human health
• RIGHT TO INFORMATION    -the right to be properly informed and not be   misled by dishonest ads, labels, or packaging         
• RIGHT TO CHOOSE - the right to freely select from an array of quality products and services available in the market
• RIGHT TO REPRESENTATION     - the right to participate in the formulation and    execution of policies and guidelines on consumer welfare and protection           
• RIGHT TO REDRESS - the right to be compensated or reimbursed on any purchase or availment of goods and services which do not meet the expected standards of quality
• • RIGHT TO EDUCATION- the right to acquire the skills needed to be always an informed customer                                     
• RIGHT TO A HEALTHY ENVIRONMENT

  -the right to have safe and conducive place to live and work free from any form of danger
• WORKING CONDITION   - physical environment, procedures, and practices that are relevant in performing a task
• Responsibilities of Employees(1)

  • Employees should be provided with a safe work area with proper seats, good lighting and ventilation, adequate passageways, exits, fire-fighting equipment
  • They should not exposed to distracting noise, and dangerous and toxic materials that may harm their health
  • They should not exposed to dangerous processes or activities which will inflict harm or endanger life
• Responsibilities of Employees
(2)

  • Workloads should not be beyond what the employees can undertake
  • There should be equal employment (opportunities) for all
  • Employees have the right to due process or the right to be heard before a decision for termination is made
• • due processthe right to be heard before a decision for termination is made
• Social responsibility to suppliers Common unethical practice:

  1.BRIBERY

  2.CONFLICT OF INTEREST

  3. PAYMENT OF TAXES

  4. INTELLECTUAL PROPERTY RIGHTS
• . BRIBERY

  • giving of gifts or favors to influence a person’s or company’s decision

      
• >Ethical practice to address bribery:

  having clear rules on acceptance of gifts and how to set aside personal interests; upholding the company’s welfare
• CONFLICT OF INTEREST

  -an intentional and deliberate action or decision that results in getting personal gain while adversely affecting the company
• types of PAYMENT OF TAXES

  1.TAXATION

  2.TAX EVASION

  3.  TAX AVOIDANCE
• TAXATION - orderly and compulsory manner of raising money to finance government projects for better delivery of services to the people (e.g. income tax)
•  TAX EVASION -deliberate failure to pay taxes due to a business
•    TAX AVOIDANCE -a tactic of deliberately finding a way to avoid  payment of taxes or pay lower taxes
• Sole and partnerships are not taxed separately as a business; corporations- taxed as businesses
• INTELLECTUAL PROPERTY

  -          knowledge, creative ideas, or expressions of human mind that have commercial value and are protectable under copyright, patent, service mark, or trade secret laws from imitation,  infringement, and dilution (World Intellectual Property Organization or WIPO)
• ü  CATEGORIES:

  -          Industrial Property

  -          Copyright
•  

  • Industrial Propertytrademarks or service marks, layout designs of integrated circuits commercial names and designations, as well as geographical indications, and protection against unfair competition
• • Copyright - refers to the legal right of the owners to copy or reproduce their artistic creations (e.g. poems, novels, music, paintings, and cinematographic works)
• • Patent -a govt. authority or license conferring a right or title for a set period; the sole right to exclude others from making, using, or selling an invention.
• • Service Mark-a legally registered name used in the manner of a trademark to distinguish an organization’s services from those of its competitors
• • Trade Secret Law is the right to prevent company confidentialities from others’ interests
• • Infringementthe action of breaking the terms of a law, agreement etc.; violation
• Dilution- The act of making something weaker in force, content, or value by modification
• CATEGORIES OF INTELLECTUAL PROPERTY:

  1.       INDUSTRIAL PROPERTY

  2. COPYRIGHT                                                                             

   3. PATENT

  4. INDUSTRIAL DESIGN

  5. INTEGRATED CIRCUITS

  6. TRADEMARKS

  7. TRADE NAMES

  8. GEOGRAPHIC INDICATIONS
• 1.       INDUSTRIAL PROPERTY

  -trademarks or service marks, layout designs of integrated circuits commercial names and designations, as well as geographical indications, and protection against unfair competition

   
• COPYRIGHT                                                                              

  -the legal right of the owners to copy or reproduce their  artistic creations  (e.g. poems, novels, music, paintings , and cinematographic works)    
• PATENT

  • a right given to an inventor to exclude anyone from from using or benefitting from the invention for a period of 20 years
• INDUSTRIAL DESIGN

  -the aesthetic aspect of a material

  • > aestheticshape, pattern, or   color of the object or material

  >granted to protect the nonfunctional features of the product which constitute its visual appeal that can attract customers to purchase the product 

  >maximum holding period: 10-25 years
• Aesthetic- the appreciation of beauty