Rhetorical Appeals

• Rhetoric is the ancient art of using language to persuade.
• appeals to character

  Ethos
• appeals to emotions

  Pathos
• appeals to logic

  Logos
• The way in which the writer (or speaker) affects the argument.

  Ethos
• The way to communicate with the audience's emotions

  Pathos
• The way to give emphasis to logic and reason

  Logos