Report 8 Internet and Social Media

• Internet

  • It is also called the “network of networks”
  • Vast network that connects computers worldwide, allowing people to access information and communicate
  • Provides a capability so powerful and general that it can be used for almost any purpose that depends on information, and it is accessible by every individual who connects to one of its constituent networks
• Social Media

  • A form of mass media communication
  • Websites and apps where users can share content, interact, and connect with others
  • Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
• Type of Social Media: Social Networking

  • User-centered and are built around the social needs of the users 
  • FaceBook, LinkedIn, and Twitter
• Type of Social Media: Image-Based

  • Image-based content
  • Pinterest, Instagram, and Snapchat
• Type of Social Media: Video-Sharing

  • Video content
  • YouTube and TikTok
• Type of Social Media: Discussion Forums

  • Allow users to ask questions and get answers from different people
  • Reddit and Quora
• Type of Social Media: Blogs and Community

  • People with similar interests can follow them and read all they have to say about certain topics
  • Tumblr
• Internet: Global History - 1950s

  • Computers were big, expensive, and could only perform a limited number of tasks
  • Information was sent and received through direct contact with the computers or by sending magnetic strips
• Internet: Global History - 1957, Sputnik Satellite

  • October 4, 1957 - Middle of the Cold War
  • Soviets launched the first man made satellite into space called Sputnik
  • First artificial object to float into space
  • The Soviets were not only ahead in science and technology but they were a threat
  • Americans feared that the Soviets would spy on their enemies, and that nuclear attacks on American soil were possible
• Internet: Global History - 1958, Global Network

  • The US government funded various agencies, one of which is ARPA
  • Led by J.C.R Licklider introduced the idea of a “Global Network”
  • Connecting computers to the same network and language with different systems
• Internet: Global History - 1969, ARPANET

  • Advanced Research Projects Agency Network
  • Funded by the US Defense Department
  • A way for scientists to share information, findings, knowledge, and communicate with distant computers
  • Huge success with restricted participation for scientists and researchers
  • At first, there was a lack of communication and incompatibility between the computers but developments aided it
• Internet: Global History - 1969, ARPANET

  • October 29 1969 - Different computers made their first node-to-node communication
  • The first message was from UCLA to Stanford which was supposed to be “Login” but only “LO” was sent because the system crashed
• Internet: Global History - 1970s, International

  • ARPANET made scientific and research connections not only in the US but also worldwide, such as England and Norway
  • Networks not related to ARPANET surged, with their own language that was impossible to connect to a larger network
• Internet: Global History - 1974, TCP/IP

  • Vinton Cerf and Robert Kahn
  • Introduced the idea where distant computers can interact with each other, the Transmission Control Protocol and later, Internet Protocol
  • Agreed-upon set of data-handling standards enabled computers to communicate in the same language
  • Allowed the ARPANET to evolve into a global interconnected network of networks, an example of ‘internetworking’—written as the “internet” in short
• Internet: Global History - 1980s, International but Still Restricted

  • The internet continued to grow and scale at a rapid speed
  • It was still mainly used widely by researchers, scientists, and programmers to exchange messages and information
  • The general public was quite unaware of it
• Internet: Global History - 1989, World Wide Web

  • Tim Berners-Lee invented the WWW
  • Not only for scientists or researchers but for everyone across the globe, the information is accessible to anywhere in the world
  • The Web was built on top of the Internet
  • The Internet is its backbone
• Social Media: Global History - Late 20th Century

  • 1978, BBS
  • Bulletin Board System allows users to interact and share messages
  • 1997, SixDegrees
  • First ever social media platform
  • Allowed users to create a profile and then befriend other users
• Social Media: Global History - First Half of the 2000s

  • 2002, Friendster
  • First mainstream social media platform
  • Gave birth to the modern social media movement
  • Connected people online
  • 2003, LinkedIn
  • Professional networking in the business realm
  • 2003, MySpace
  • Most popular space to set up a profile and make friends
  • Known for their customizable profiles
  • 2004, Facebook
  • Social media giant
  • Social network that was only available for Harvard students in 2004 then became accessible to the public in 2006
  • Space where you can connect with friends and families and watch content
• Social Media: Global History - Second Half of the 2000s

  • 2005, YouTube
  • Massive video-sharing platform that allows users to share and watch videos
  • 2006, Twitter
  • Microblogging platform where users share short posts called tweets with their followers
  • 2007, Tumblr
  • Combining blogging and social networking
  • 2010, Instagram
  • Visual content platform where users can upload visual content and share them
• Social Media: Global History - 2010s

  • 2011, Snapchat
  • Disappearing photos and messages are “temporary content”
  • 2012, Pinterest
  • Emphasizing visual discovery and image sharing
  • Users can create visual boards with different images they like
  • 2016, Musical.ly
  • Create & share short lip-syncing videos
  • 2019, TikTok
  • Users create various types of short videos of different contents
  • Massively popular during the pandemic
• Internet: Local History - 1980s

  • 1986, PH BBS
  • The first Philippine-based, Public access BBS (Bulletin Board System)
  • First Filipino RBBS went online with an annual subscription fee of 1,000 Php
  • 1987, The PH FidoNet Exchange
  • Local network for communication between several BBSes in Metro Manila was formed
• Internet: Local History - Early 2000s

  • 1990, Academic Network
  • Arnie del Rosario of the Ateneo Computer Technology Center was tasked to explore the possibility of creating an academic network through universities and government institutions
  • 1992, Negotiations
  • William “Bill” Torres, the Father of Philippine Internet, initiated the first informal negotiations with the US National Science Foundation to bring the internet to the Philippines
• Internet: Local History - Early 2000s

  • June 1993, PHNET Origin
  • the PhilNet project or PHNET was born with the support of DOST and the Industrial Research Foundation
  • July 1993, PHNET Phase 1
  • The PhilNet project shifted into full gear after receiving funding from the DOST
  • Proved to be successful as students from partner universities were able to send emails through PHNET’s gateway at ADMU that is connected to Victoria University of Technology in Australia
• Internet: Local History - March 29, 1994 at 1:15 AM, Birth of the Philippine Internet

  • Benjie Tan who worked at ComNet plugged the router Cisco 7000 to Sprint Communications, a US-based internet provider, that connected the Philippines to the Internet
  • Tan reported to Dr. Rodolfo Villarica of PHnet
  • “We’re in” said by Dr. John Brule, a professor at Syracuse University at his first international e-mail conference at the University of San Carlos in Talamban, Cebu with Dr. Villarica present
• Internet: Local History - 2000s

  • 1994, PHNET Established
  • Establishment of the Philippine Internet Exchange
  • 1995, Internet Services
  • Launch of commercial internet services in
  • 1996, Gov.PH
  • Launch of the Gov.Ph domain by the Department of Science and Technology (DOST)
• Internet: Local History - Second Half of the 2000s

  • 2006, Smart 3G
  • SMART Telecommunication introduced “Smart 3G”, the first in the Philippines.
  • 2007, PHOpenIX
  • Launch of the Philippine Open Internet Exchange (PHOpenIX)
  • Late 2000s, NTC
  • National Telecommunications Commission (NTC) issues guidelines for internet service providers.
  • 2010 Users
  • 29.8 Million Internet Users in the Philippines
• Internet: Local History - 2010s

  • 2011, R.A. 10175
  • Enactment of the Cybercrime Prevention Act
  • 2012, Wi-Fi
  • Launch of the Free Wi-Fi Internet Access in Public Places Project
  • 2018, DICT
  • Establishment of the DICT in 2018
  • 2020, Covid-19
  • Shift to remote work, online learning, and digital services
  • Continued investment in internet infrastructure and digital literacy programs
• Social Media: Local History - 2000s

  • 2002, Friendster
  • Early social networking platforms gained global popularity
  • 2004, Facebook
  • Gained traction among Filipino users
  • Became the dominant social media platform in the Philippines 2 years after
  • 2006, Twitter
  • Micro-blogging website
  • 2007, YouTube
  • Gained popularity as a video sharing and viewing platform
• Social Media: Local History - 2010s

  • 2010, Instagram
  • Gained popularity among Filipino users
  • 2011, PH No. 1
  • The Philippines was named “Social Networking Capital of the World” with 93.9% for FaceBook alone
  • 2012, Pinterest
  • Attracted Filipino users interested in visual content
  • 2016, Snapchat
  • Gained popularity among younger demographics
  • 2018, TikTok
  • Became widely popular among Filipino users
• Social Media: Local History - 2020s

  • 2020, Pandemic
  • The COVID-19 pandemic accelerated social media use
  • 2021, Meta
  • Facebook rebranded as Meta in 2021
• Internet: Remarkable People - Vinton Cerf and Robert Kahn

  • “Fathers of the Internet”
  • Introduced the concept of the Transmission Control Protocol and later, Internet Protocol
  • Distant computers can interact with each other
  • Promoted a set of standards that enabled computers to speak the same language and allowed the ARPANET to be a global interconnected network of networks, internetworking
• Internet: Remarkable People - Tim Berners-Lee

  • Creator of the World Wide Web
  • Sparked a global wave of creativity, collaboration, and innovation
  • Opened up the internet to everyone, not just scientists and researches that were primarily made for
  • Connected the world in a way that made it much easier for people to get information, share, and communicate
• Internet: Remarkable People - William “Bill” Torres

  • “Father of the Philippine Internet”
  • One of those who laid down the foundations of the internet in the country
  • Had informal negotiations with the U.S. In March of 1992
  • Turning point of the internet accessibility to Filipinos and started for the Filipinos to be interconnected with the virtual world
• Social Media: Remarkable People - Mark Zuckerberg

  • Co-founder of Facebook
  • Most popular social media platform
  • One of the most recognizable people in the realm of social media
  • Continues to expand his services through Meta that focuses on developing social experiences for the people
• Social Media: Remarkable People - Shou Zi Chew

  • CEO of TikTok
  • Singaporean businessman & entrepreneur
  • Made the pandemic an easier phase with connecting with other people worldwide with various content available
• Social Media: Remarkable People - Emma Chamberlain

  • American social media personality that
  • Started her career as a YouTuber, sharing her authentic and humorous videos in 2017 documenting her journey into adulthood 
  • Has now a Spotify-exclusive podcast called “Anything Goes”
  • Businesswoman that runs her own coffee brand
  • Ambassador of multiple fashion and beauty brands such as Lançome, Cartier, etc.
• Social Media: Remarkable People - Niana Guerrero

  • Filipina dancer and social media personality
  • Known for her dance covers either solo or with her siblings
  • Gained fame from her vlogs and dance cover in YouTube and Facebook
  • Later gained traction in TikTok as she has been more popular internationally being seen by famous choreographers, artists, and dancers all around the world
• Internet: Current Global State

  • Number of Users and Non-Users
  • 5.35 billion internet users worldwide
  • 66.2% of the global population
  • Internet Speed
  • 19% increase in median download speed (83.95 Mbps)
  • 28% increase in upload speed (38.32 Mbps) in Q3 2023 compared to the previous year
  • Internet Usage
  • Average internet user spends 6 hours & 59 minutes of their day browsing the internet
• Internet: Current Global State

  • Uses of the Internet
  • Become even more accessible, with efforts to provide internet access to remote areas and underserved communities
  • Innovations
  • Smart homes, connected devices, and AI-powered virtual assistants have become commonplace
  • Satellite internet and affordable smartphone technology
• Social Media: Current Global State

  • Number of Users and Non-Users
  • 5.04 billion social media users
  • 62.3 & of the world's population
  • Top Social Media Platforms
  • Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Messenger, etc.
  • Social Media Usage
  • The average social media user have an average time of 2 hours and 24 minutes