rnw

• Academic writing


  A type of writing produced by students in an academic setting, with the main purpose to inform and persuade
• Academic writing


  • Impersonal and formal
  • Citation and referencing are essential elements
• In-text citation


  Short citations included within the main body of text, using only a few basic details
• Reference


  Full details of the source you have cited in your writing
• Professional writing


  Any type of written communication done specifically in business and technical writing, addressing a particular need and conveying business and technical content to a specific audience
• Professional writing


  • Uses a more personal tone, unlike academic writing
• Context


  Refers to the situation where the writing is performed
• Message


  Refers to the content of the document, including the main topic and details
• Language


  Refers to the channel used to convey the message
• Purpose


  The reason or motive that you have when communicating, which can be general or specific
• Audience


  The receiver of the message, which can be primary (direct/target) or secondary (not a direct audience but still included as viewer)
• Product


  Refers to the output that you intend to produce after considering all the other components
• Application Letter


  A type of personal business correspondence which states your intention to work in a particular company. It introduces you to potential employers and highlights your suitability for the position you are applying for.
• Letterhead


  Identifies the writer, her/his address, and contact numbers
• Dateline


  Serves as a chronological record for reference purposes
• Inside Address


  Identifies the reader's name, position and company, and address of the company
• Salutation


  Refers to the writer's greeting to the reader/audience
• Introduction


  Introduce yourself and identify the job for which you're applying. Mention where you heard about the job.
• Body


  The body paragraph of your cover letter must really sell you as the best candidate for the job.
• Conclusion


  Thank the reader and imply the next steps. Leave a personal note expressing your interest.
• Complimentary Close


  Refers to the expression used to end a letter.
• Signature Block


  Includes the typed name of the sender, it can be in all caps.
• Signature


  A unique sign of the writer which is placed above the signature block.
• Enclosure Notation


  Refers to the attachments to the letter.
• Copy Notation


  Indicates the name of the secondary recipients of the letter.
• Three Formats of a Letter

  • Full Block
  • Modified Block
  • Semi Block
• Full Block is the most commonly-used format
• Modified Block is another widely used format
• Semi Block is the Least used style