Media Language

• Media language


  A method that consists of signs and symbols, utilized by information producers to convey meanings to their audiences
• Types of media languages


  • Visual language
  • Aural language
  • Written language
  • Non-verbal language
• Visual language


  • Codes and effects used in television and film
  • Camera movements and angles convey the meaning of the story or scene
• Aural language


  • Diegetic sound/non-diegetic sounds that help create a scene's environment, atmosphere, and mood
• Diegetic


  Raw sounds in audio-video materials (voices, footsteps, etc)
• Non-diegetic


  Sounds that have been added in the post-production stage of the material (sound effects)
• Written language


  • Pertains to text language that generates meaning
• Non-verbal language


  • Refers to body languages
  • Gestures, facial expression, etc
• Genre


  • French word "type" or "kind"
  • Component in understanding literature, theatre, film, television, and other art and media forms
• Roles of genre in understanding media messages

  • One's role in the society
  • Group purposes
  • Professional and organizational preferences and prerequisites
  • Cultural constraints
• Convention


  • Practice or technique that is generally used in a field
  • Habits or long accepted ways of doing things, relatively on the style and content
• Types of conventions


  • Technical Convention
  • Genre Convention
• Media conventions


  • Story principles
  • Form and Structure
  • Character
  • Cause and Effect storyline
  • Point on view
  • Structuring on time
  • Elements of page layout
  • Hyperlinking and mounting
• Code


  A system or collection of signs that create meaning when put together
• Implications of media messages

  • Propaganda and Persuasion
  • Media and behavior
  • Media and sex
  • Media and culture
  • New media and society
• Media language


  A method that consists of signs and symbols, utilized by information producers to convey meanings to their audiences
• Types of media languages

  • Visual language
  • Aural language
  • Written language
  • Non-verbal language
• Visual language


  • Codes and effects used in television and film
  • Camera movements and angles convey the meaning of the story or scene
• Aural language


  • Diegetic sound/non-diegetic sounds that help create a scene's environment, atmosphere, and mood
• Diegetic sound


  Raw sounds in audio-video materials (voices, footsteps, etc)
• Non-diegetic sound

  Sounds that have been added in the post-production stage of the material (sound effects)
• Written language


  • Pertains to text language that generates meaning
• Non-verbal language


  • Refers to body languages
  • Gestures, facial expression, etc
• Genre


  • French word "type" or "kind"
  • Component in understanding literature, theatre, film, television, and other art and media forms
• Roles of genre in understanding media messages

  • One's role in the society
  • Group purposes
  • Professional and organizational preferences and prerequisites
  • Cultural constraints
• Convention

  • Practice or technique that is generally used in a field
  • Habits or long accepted ways of doing things, relatively on the style and content
• Types of conventions


  • Technical Convention
  • Genre Convention
• Media conventions


  • Story principles
  • Form and Structure
  • Character
  • Cause and Effect storyline
  • Point on view
  • Structuring on time
  • Elements of page layout
  • Hyperlinking and mounting
• Media messages can range from overt statements to vague expressions of cultural values
• Implications of media messages

  • Propaganda and Persuasion
  • Media and behavior
  • Media and sex
  • Media and culture
  • New media and society
• Code


  A system or collection of signs that create meaning when put together
• Types of media codes

  • Symbolic codes
  • Technical codes
  • Written codes
• Symbolic codes


  Object, setting, body language, actions, mise-en-scene
• Technical codes


  Camera shots and angles, framing, lighting, exposure, depth of fields
• Written codes


  Language style, textual layout
• Signifier and signified


  Denotations and connotations
• Semiotics


  Study of signs and symbols
• Psychological thinking of colors

  • Red: Excitement → Passion
  • Orange: Energy → Active
  • Yellow: Optimism → Cheer
  • Green: Nature → Healing
  • Blue: Technology → Trust
  • Purple: Create → Individuality
  • Pink: Happiness → Romance
  • Black: luxury → Sophistication
• Mise-en-scene


  Everything within the frame applied to theatrical stage
• Aspects of mise-en-scene


  • Setting
  • Costume and make-up
  • Lighting
  • Acting