DIASS: L2 - PROFESSIONALS AND PRACTITIONERS OF COMMUNICATION

• It refers to the gathering, reporting, and disseminating of news through mass media.


  Journalism
• What are the Functions of Journalism?

  To inform, to educate, to guide and to entertain.
• It  performs a very important role as means of mass communication in the modern world.

  Press
• The idea of informing an organization is to give data and information so that employees can effectively complete their job.  

  Function No. 1 Information 
• Our public understanding work takes a variety of forms: press conference, round tables, articles written for exchanging of publications, and interviews with the press. 

  Function No. 2 Increasing Public Awareness
• "It is giving the reading public accurate information as fully as the importance of any story dictates."


  Function No. 3 Interpreting the Facts 
• The media has a very big impact in shaping the public opinion of the masses. 


  Function No. 4 Encouraging Decisions, Influencing Change & Shaping Public Opinion 
• It covers industry-specific news while aiming general audiences beyond those working in the industry itself.

  Function No. 5 Entertainment Journalism
• Rights and Responsibilities:

  1. The right to free access to all sources of information.
  2. The right to investigate stories that are of interest to the public.
  3. The right to protect the identity and confidentiality of one’s sources.
  4. The right to publish stories without fear of punishment.
• Principles of Professional Conduct by American Society of Newspaper Editors in 1923

  • Truthfulness of information
  • Clarity of information
  • Defense of the public's rights
  • Responsibilities in forming public opinion
  • Standards of gathering and presenting information
  • Respecting the integrity and presenting information
  • Respecting the integrity of sources
  • Prohibition of discrimination on the basis of race, ethnicity, religion, and other characteristics
  • Respect for privacy
  • Prohibition of bribes and other benefits
  • The need to respect universal values and the diversity of cultures
  • The need to promote human rights
• It work in all sorts of media and industries.

  Journalism and Mass Communication Journalists 
• Strategic communication as they work in?

   advertising,  public relations,  marketing,  and in areas such as health care, politics, gaming, and entertainment.
• Varied career opportunities in communications and journalism:


  Public relations specialist, news anchor, reporter, author and radio broadcaster.
• It is a set of laws ore regulations; a set of ideas or rules about how to behave in accordance with the norms in the society.


  Code
• A right given by the constitution and defined by the United Nations Declaration of Human Rights. 


  Freedom of expression and information
• The right to form, hold receive and impart opinions. 

  Article 15
• Free and equal access to information inside and outside state borders. 


  Article 16
• The freedom to hold opinions without interference and to seek, receive, and impart information through any media. 

  Article 19
• Journalists as practitioners are expected to follow certain principles of professional conduct. The first set of these principles were published by the American Society of Newspapers Editors in year ____?

  1923
• Code of conduct as mass media practitioners:

   Truthfulness of Information  Clarity of Information  Prohibition of discrimination on the basis of race, ethnicity,religion, and other characteristics  Respect for privacy  Prohibition of bribes and other benefits  Standards of gathering and presenting information  Respecting the integrity of sources  Defense of the public rights  Responsibilities in forming public opinion  The need to respect universal values and the diversity of cultures  The need to promote human rights, peace, social progress and democracy
• Code of Ethics which were drawn by the _____________________ ?

  Society of Professional Journalists
• Journalists should at always adhere to the accuracy and honesty of the information. 


  Seek truth and report it
• Ethical journalists should treat the information, the subject and other people they are having service with as human beings with dignity that has to be respected. 


  Minimize harm
• Journalists are accountable to whatever they have reported in print or non-print materials.


  Be accountable
• Journalists should be free of obligation to any interests other than the right of the public to know. 

  Act Independently
• It makes also efforts to establish their own ethical standards.

  Advertising Industry
• Code of Ethics in Advertisement

  • Undermine the public’s regard for government, law, and duly constituted authority. • Exploit or tend to promote physical,verbal, or psychological violence or the use of deadly weapons.

  • Disparage, ridicule or attack any natural person or groups of persons especially on the basis of gender, socio-economic class, religion,race, or nationality.

  • Depict the actual act of drinking alcoholic beverages or smoking tobacco products.
• A strategic communication process that builds strong mutual understanding between and among people in any organization.


  Public relations
• It outline the principles and standards of professional practice.


  The Public Relations Society of America’s Code of Ethics
• Public Relations Society of the Philippines


  Has a code of ethics
• Code of ethics for public relations professionals


  • Conduct professional way of life with the interests of the public as basic and primary guide
  • Conduct activities in full accordance with the accepted standards of trust, objectivity, accuracy, and good taste
  • Uphold the rule of law and the dictates of public order, public policy, morals and good customs
  • Refuse any form of valuable consideration for a service, involving the profession, from anyone other than the clients or employers, even if it does not involve conflicting interests, unless all interested parties give full consent
  • Safeguard the confidence of our present and former clients or employers by keeping trade secrets of or other information of similar or nature, unless a competent government authority, by reason of national security or public policy, orders their disclosure