Internal and external communication

• Internal communication

  The exchange of messages between two or more members of the same organisation
• External communication

  The exchange of messages between an organisation and external entities such as customers, suppliers or investors
• One-way communication

  Transmits a message which does not require any feedback
• Two-way communication


  Occurs when the receiver gives a response to the message received
• Formal communication


  Channeled through the businesses organisational structure and is likely to be recorded in some way
• Informal communication

  Any communication that takes place outside of the official channels and is unlikely to be formally recorded
• Process of Communication

  1. Sender

  2. Message

  3. Medium

  4. Feedback

  5. Receiver
• Effective communication

  • Clear and unambiguous
  • Appropriate to the context and to the sender
  • Sent to the correct receiver in an accessible format
  • Timely and contain only the required amount of detail