The business processes that involve the conversion of inputs (transformed and transforming), into final goods and services, known as outputs
Strategic
A long-term direction for all key business operations
Operations process
1. Convert inputs into outputs
2. Create value
Operations managers
Focus on achieving cost leadership
Focus on achieving product differentiation
Cost leadership
Businesses aiming to have the lowest possible costs, or most price competitive market
Reducing cost methods
1. Exploit economies of scale
2. Produce standardised goods
3. Engage in supplier rationalisation
4. Outsource materials and labour
Product differentiation
Businesses distinguishing their products from competitors by changing product features, varying product quality or including additional benefits
Standardised goods
Mass produced goods where they are uniform in quality and meet predetermined levels of quality
Customised goods
Goods tailored to the needs and wants of the customer
Perishable goods
Require a high level operation process because of fast-moving consumer groups (FMCG)
Perishable goods operations
High standards of quality and safety
Short lead times
Appropriate packaging and storage process
Interdependence
Mutual dependence the key business functions have on one another
Key business functions
Operations
Finance
Marketing
Human Resources
Finance ensures there are adequate funds to carry out transformation processes. Financial transactions reflect the true value of business.
Marketing ensures business meets the needs and wants of customers through market research
Human Resources effectively deals with employees and employment issues. Deals with employment resourcing, engaging in activities of acquisition, development, maintenance and separation
Influences on Operations
Globalisation
Technology
Quality expectations
Cost-based competition
Government Policies
Legal regulations
Environmental Sustainability
Corporate social responsibility
Globalisation
Removal of trading barriers between nations. Encourages free trade. Allows the transfer of capital, labour, financial resources, technology and ideas.
Globalisation allows businesses to
1. Modify and implement new transformation processes
2. Provide a new market for businesses while also bringing in new competition with established cost-leadership
3. Integrate operation processes to meet different needs and wants
Integrated operation processes
Integrating product designs that meet the needs of global consumers
Choosing the location for manufacturing facilities
Deciding on quality management logistics
Assessing quality management logistics
Supply chain
The range of suppliers a business has, and the nature of its relationship with those suppliers
Global web
Refers to the network of suppliers a business has chosen on the basis of lowest overall cost, lowest risk, maximum certainty of quality, and timing of suppliers
Businesses ensure that they engage with a predictable and reliable supply chain that is responsive to the changes in demand. Involves engaging in effective sourcing processes to ensure the business is able to minimise their operational costs across a range of suppliers to ensure smooth production
Technology
Design, construction and/or application of innovative devices, methods and machinery upon operation processes
Technology allowed better communication and smoothness in the operations process. Enabled businesses to introduce new and innovative production methods which increase speed, reduce costs, and increase quality
Quality
Refers to how well-designed, well-made and functional the goods are, and the degree of competence with which services are organised and delivered
Expectations of consumers influence how products are designed, created and delivered
Qualities of goods
Durability
Quality of design
Fitness of process
Qualities of services
Level of customisation
Reliability of the service provider
Professionalism of the service provider
Cost-based competition
Derived from determining break-even points and then applying strategies to create cost advantages over competitors
Fixed costs
Costs that do not change
Variable costs
Vary in the direct relationship to the level activity of business activity
Businesses that reduce costs
Bulk buy imports
Eliminate waste
Produce high volume output
Achieve economies of scale
Automated production systems
Standardised products for larger markets
Government policies and legal regulations significantly affect operations management and guide a business' decision making as they must operate in accordance with the law. Businesses must be aware of changes in policies.
Businesses comply with laws which allow them to operate in a fair and legal manner. If they fail to comply, they meet compliance costs. Must abide by regulations to ensure the transformation process meets maximum productivity. Anti-discrimination laws in businesses ensure employees are treated with respect.
Environmental Sustainability
Operations should be shaped around practices that consume resources today without compromising access for future generations
Aspects of environmental sustainability
Sustainable use of renewable resources
Reduction in use of non-renewable resources
Businesses must ensure environmentally sustainable practices to ensure business longevity.
Corporate social responsibility (CSR)
Business actions that are based on respect for people, society and the environment
CSR is more than complying with laws and regulations. It demonstrates that business values more than financial gains and values community concerns and societal expectations. Known as triple bottom line