POM REVIEWER

• Customer Service the act of providing assistance and guidance to customers before, during, and after a purchase
• Customer Service• to build long-term connections with customersdistinguishes a company from the competition
• Customer Service attract new consumers, minimize client churn, and develop the brand's reputation
• enterprises wait for a consumer to raise a question or an issue Reactive assistance
• Proactive engagement predicting the clients' problems and addressing them before they even happen
• Traditional Support• face-to-face and in-person interaction• must be linked to online and mobile service
• Phone Support an effective technique to settle difficulties can handle complicated issues and provides extensive, individualized support
• SELF SERVICE• helping customers through a collective knowledge base (e.g., FAQs)reduces interaction frictionboosts efficiency and faster results
• Email Support• traditional, popular, and widely usedasynchronous method• simple to organize, prioritize, and allocate
• Messaging and Chat Support• the shortest resolution times and the best satisfaction ratings quick, easy, personal, and safe
• An individual or a group of people you may

  Interact / serve within the organization internal customers
• Someone who comes to your organization

  for products or services – the end customer external customers
• ¢Exceeding customers’ expectation is delighting customers customer delight
• Marketing 1. It is a form of communicating or promoting the value of a product, service, or brand to the consumers.
• Consumer Goods 2. These are goods that are purchased for personal consumption and/or for the household use.
• Undifferentiated goods 3. These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.
• randing 4. This is the availability of manufacturers to successfully distinguish their products from other competitors.
• Brand Equity 5. This is the appreciation in a brand's value from the point of view of customers.
• Consumable 6. It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minute
• durables 7. These are products that are manufactured to last a long time.
• Primary Demand 8. It refers to the total demand for all brands of a particular product or service
• Current Demand 9. The number of people of a particular market at present that would actually purchase the product or service offered.
• satisfaction 10. This refers to measure of how well customer expectations from a purchased product or service have been met.