MIL

• Across industries, social media is going from a “nice to have” to an essential component of any business strategy.
• . Social media platforms may be the banks of the future
• Social media is shacking up healthcare and public health
• Social media is changing how we govern and governed.
• Social media is helping us better respond to disaster.
• Social media is helping us tackle some of the world’s biggest challenges, from human right violations to climate change.
• OPPORTUNITIES*- it is a set of situations that makes it possible to do something. 
• Economy

  • often one can figure out how the economy will trend based on the bias of different medias.

  -Economic actors need accurate and timely information to allocate resources efficiently, investors and other groups increasing value and demand a governance monitoring role from the media. Free and independent press can provide information and monitoring to the economic policy development process leading to more effective economic policies. It can also reduce political risk and increase good governance conditions that are important to robust economic development.
• Education

  • there is an important approach educational researchers have indicated which argues that both media and technology can effectively be used in schools as phenomena to learn both “from” and “with”.

  -In Sites Using Video

  As we know from the recent ubiquity of online digital video, the video has become a compelling tool for educational representation. Students use it in their projects: teachers and pre-service teachers use it to study pedagogy; and researchers use it for capturing and examining how learning happens, as they unfold.
• Social

  • in today’s world, media becomes an essential as our daily needs. Media of today is playing outstanding role in creating and shaping of public opinion and strengthening of society. Media is sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness.
• Political

  • media acts as an effective check on government power and influence over its citizens. Helps bring political information to a much wider audience.

  -media enhances political coordination in the development of sound economic policy.

  -the political landscape has changed quite a bit in the last couple of decades. The internet has played a large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues.
• News Around the Clock

  -one of the ways that social media has transformed politics is the sheer speed at which news, poll results and rumors are shared. Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show to get the latest information, online news is a 24/7 phenomenon.

  -social media has taken this step further. While you can access news on many websites at any hour, most people spend more time on sites such as Facebook and all of the latest trending news stories and opinions shared by your friends whenever you log on.
• The Impact of Polls

  -Political polls are an important part of every campaign. They are often confusing, because you can often find multiple polls with contradictory results posted on the very same day. Polls results have a big influence on elections.
• Direct Interactions with Politicians

  -one of the positive effects that social media has on politics is the opportunity for voters to interact more easily with candidates and elected officials. Traditionally, if you wanted to meet a politician candidate, you’d have to attend live event. Not everyone is able to do this. With modern technology, it’s now possible to attend virtual events where you can participate in live streaming events and interact with politicians and candidates.
• Demographics and Targeting

  -targeting is used throughout the advertising industry to make sure that ads and messages reach the right audience. Politicians do this as well. In the age of social media, politicians and people running for office are able to target their campaigns. 
• CHALLENGES*-it is something new and difficult which requires great effort and determination. It includes illegal content, cybercrime, copyright, infringement, identity theft.
• . Illegal Content

  -It is a type of content that could be damaging to young people, including: real or simulated violence sexually explicit content: some media are used to distribute illegal contents: illegal images of child sexual abuse, content promoting hate based on race, religion and sexual preference, content instructing or promoting violent extremism, content that advocates unsafe behavior like extreme dieting or drug taking the use of a computer as an instrument to further illegal ends.
• Cybercrimes

  -criminal activity or a crime that involves the internet, a computer system or a computer technology.
• Copyright Infringement

  -it is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.
• Identity Theft

  -it is the deliberate use of someone else’s identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person’s name, and perhaps to the other person’s disadvantage or loss.

   explicit and violent contents.

   
• POWER

  ‘Media power’ means here the concentration of symbolic power in media institutions, particularly those of television, radio and the press (the common-sense definition of ‘the media’), although the long-term impact of new media on media power is considered.
• Business Strategy- it’s a trend that is already spreading businesses beyond the newsroom, whether it is because of digital marketing or new customer service communication channels.
• Banks of The Future- Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media to help people simply open a bank account. Social media can even impact your ability to get a loan.
• Health Care & Public Health- social media has been responsible for relevant changes in both personal and community health, especially by making it easier for large numbers of people to rapidly share information.
• MASSIVE OPEN ONLINE COURSE

  Media as one of the fastest means in educating people continue to flourish and innovate.
• Massive Open Online Course, or MOOC. An online course that offers open access via the internet for free or at a low cost. With the continuous growth of media, modernization is anywhere, learning becomes more accessible
• Wearable technology is seen to be the up and coming technology of the future. Wearable technologies today are smart watches. These watches are worn as a typical wristwatch but do more than just tell time. Modern smart watches perform the same functions as smart phones.
• Smart watches as a wearable are developed for convenience, but its inability to function as an independent gadget puts it at a distinct disadvantage.
• Virtual Reality (VR) wearable technology is gradually growing in popularity among enthusiasts. Oculus, a high-end headsets intended for entertainment has been released to the public on March 28, 2016. This wearable technology takes users to computer generated worlds and let them experience it as if they were actually there. Oculus have so far received positive reviews among users. However, concerns were raised about VR technology’s potential cause a total disconnect from the physical world.
• • The concept of 3D Environment or three dimensional in its literal sense refers to anything that has width, height, and depth. The physical world is an example or a 3D environment. The concept of 3D environment is explored to mimic the physical world in media.
• The paperless society is a society where communication is done electronically and all forms of printed communication have become obsolete. It is characterized by the shift from letters to e-mails, newspapers to news web pages, books to e-books, and so on.
• TEXT MEDIA

  Refers to a simple and flexible format of presenting information or conveying ideas whether handwritten, printed, or displayed on-screen.
• Formal text-based are created and distributed by establishment institutions and go through a rigorous process of editing or evaluation.
• v Informal text-based on the other hand, come from personal opinions or views on different issues.
• EMPHASIS

  ·      Refers to the importance or value given to a part of the text-based content.
• APPROPRIATENESS

  ·      Refers to how fitting or suitable the text is used for a specific audience, purpose, or event.
• PROXIMITY

  ·      Refers to how near or how far are the text elements from each other.
• ALIGNMENT

  ·      Refers to how the text is positioned on the page. This cant be left, right, center or justified.
•   ORGANIZATION

  ·      Refers to a conscious effort to organize the different text elements on a page.
• REPETITION

  ·      Concern consistency of elements and the unity of the entire design.