owners and shareholders

• what are they interested in?

  • profitability
  • can the company pay its way
  • what was the sales revenue figure
• why?

  • assess the stewardship of management
  • how much money can be paid in dividends/ drawings
  • see if the company will continue in the forseeable future
  • is the company expanding or declining
• why is effective communication important?

  • less likely to take out excessive amounts in drawings
  • good management decisions
  • attract new shareholders
  • existing shareholders and less likely to sell shares