VHI Case

• Vhi Online Advantage


  Scheme designed to grow the number of new and existing Vhi customers who engage and transact with them online
• Vhi Online Advantage


  1. Sign up for Online Documents and Direct Debit before 1st September

  2. Vhi will reward you with at least €100 cash back
• The way customers interact has changed with many preferring digital
• Vhi has responded by creating innovative services/offerings and with the Online Advantage they want to drive awareness and usage
• Vhi launched the Online Advantage

  29th May 2018
• Vhi Online Advantage


  • Incentivise the move to online
  • Offer a one-off reward of €50 per adult policy holder who signs up for automated payments
  • Offer a further €50, per adult (over 18) customer, if they opt to receive documentation online
  • Customers must sign up online before 1st September 2018
• In 2017, Vhi launched innovative new online services including the Vhi Mobile Health Assistant to help customers manage their policy and health information
• New online services launched by Vhi

  • Vhi Mobile Health Assistant
  • Online GP
  • One to One Midwife
  • Nurseline
  • Vhi Swiftcare Locator
  • Snap & Send Claiming
• 2018 will see additional new services and further app innovations
• Given recent changes to data protection legislation and the introduction of GDPR there is now an onus on Vhi to correspond directly with each insured adult over 18 years of age rather than just the policy holder
• Vhi needs to collect contact details for all these customers and establish a direct communication channel with all adult dependants
• Vhi hopes that the Online Advantage will help them do this while at the same time making their customers' lives easier by enabling them to do their business with Vhi online
• Vhi has invested significantly in digital infrastructure over the last number of years and as a result has improved the digital offering for customers
• New digital services offered by Vhi

  • Enhanced user experience on vhi.ie and myvhi.ie
  • Launched a Vhi Mobile health Assistant app
  • Created a Vhi digital membership card
  • Vhi Online Doctor
  • Vhi Snap &Send
  • Vhi Vision Care
  • Online customer care via webchat
• Customers can claim their cash rewards through www.vhi.ie/onlineadvantage and the offer is open to new and existing customers
• Customers who sign up before the 1st September 2018 will receive their cash reward after the closing date of the 1st September 2018