SV 3. Observational Learning

• Observational Learning - learning that occurs when a learner observes someone else actions and consequences that guide future actions
• Vicarious Conditioning - indirect conditioning through observation of someone else

  1. Vicarious Reinforcement
  2. Vicarious Punishment
• Vicarious Reinforcement - more likely to copy behaviour
• Vicarious Punishment - less likely to copy behaviour
• There are 5 Key Processes within Observational Learning; Attention, Retention, Reproduction, Motivation and Reinforcement