Key Processes

• Key Process 1: Attention

  • observer must actively watch and focus on the model to observe behaviour and consequences
• Key Process 2: Retention

  • observer must be able to remember behaviour and store it as a mental representation so that they can repeat it
• Key Process 3: Reproduction

  • observer can only replicate or attempt to reproduce if they have the physical and mental capacity to do so
• Key Process 4: Motivation

  • observer must be motivated to imitate the behaviour and must want to carry it out
• Key Process 5: Reinforcement

  • observer must have factors that will them to reproduce the behaviour over and over again