Chapter 7

• Functions of advertisement:

  • Attract and persuade consumers to buy the products or services
  • Inform and educate the public
• Print media: are advertisement printer on paper or other forms like those in magazine, brochures, flyer and newspaper.

  This can be delivered to homes, given out on the streets or sold at newstand

  Large print advertisement are found on posters and billboard, such as those we seen in bus stops and on the side of train, bus and taxis. They usually use colourful pictures, photograph of celebrities and slogan to attract the attention of their audience
• Broadcast media: Use television and radio advertising to reach large audiences. Television advertising uses a combination of sounds, picture and animation to attract the attention of viewer

  On the other hand, radio advertising uses mainly voices, sound effect and music to reach out to listeners.
• Electronic media: makes use of electronic devices. These can be broadcasted via short messaging service, multimedia messaging service or more commonly on Internet websites

  Businesses reach out to customers through the Internet through pop-up advertisement, banner ads, side bar ads, floating ads and social networking sites likes Facebook and Instagram

  These forms of Internet advertisent often use sound effects, blinking effects, animation and video clips to entice consumers to click on the be directed to another website for more information