the language of research, campaign and advocacy

• technical terminology

  • terms in a particular field
• clarity and precision

  • be clear and avoid misinterpretation
• objective tone

  • be just and fair
• formalities

  • maintain formalities
• quali and quanti alalysis

  • description and numbers
• engagement and persuasion

  • identify the target audience
• emotional appeal

  • connect with the audience on a personal level
• call to action

  • prompt a desired behaviour from others
• slogan and messaging

  • create an eye catching slogan
• targeted messaging

  • target a specific demographic
• empowerment

  • could inter and intrapersonal empowerment
• inclusivity

  • make sure everyone's voices are heard
• evidence based arguments

  -have evidence to back you up
• storytelling

  • illustrates the advocacy's impact on the audience
• rhetorical strategies

  -repetition and rhetorical questions